California Wildfires Update

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As of January 18, 2025, multiple wildfires continue to burn across Southern California, fueled by strong winds and dry conditions. Here are the latest updates on the active fires:
  • Palisades Fire: This fire has consumed approximately 23,713 acres near Pacific Palisades in Los Angeles. More than 5,316 structures have been destroyed, and tens of thousands of residents have been evacuated. As of Saturday evening, the fire is 49% contained.
  • Eaton FireBurning through Eaton Canyon near Pasadena, this fire has claimed 17 lives and burned over 14,117 acres. Approximately 7,081 structures have been damaged or destroyed. The fire is currently 73% contained.

We will be sharing updates from those on the ground responding to these fires as the situation evolves. Stay tuned for the latest developments

Updates From the Ground

January 17th, 2025

ATI’s Jeff Moore consults with Lisa Guerrero on Inside Edition as she revisits her Malibu home for the first time after the wildfire evacuation.

January 8th, 7:36 PM EST

 

January 8th, 3:30 PM EST

Tim Bauer from Allied Restoration and Disaster Defense gave us a glimpse into the challenging conditions restoration crews and California residents are currently facing. 

“Our crews worked as late as they could last night before the wildfire made it dangerous for them to continue, and we picked up,” said Bauer. “We’re getting calls from frantic homeowners who’ve been evacuated, begging us to see if we can serve their home.”

One alarming trend Bauer has encountered is the number of homeowners insured under the California Fair Plan, a last-resort insurance option. “They’re tremendously underinsured or not even insured at all for some of the potential wildfire risk they’re going to face,” Bauer explained. “It’s heartbreaking to talk to them because they’re begging us to save their home because they don’t have insurance to protect it.”

Bauer noted the overwhelming demand for wildfire services. “I turned on a link for people to join our waitlist, and we have 10-20 per minute signing up for Retardant Application. People are offering insane amounts of money, trying to beg us to put them at the top of the list,” he said.

While California may seem affluent, Bauer highlighted the deeper struggles many families face. “I’ve talked to mothers and fathers who don’t know where they’re going to house their children if their homes are affected because of the insurance crisis we’re facing,” he said.

The California Fair Plan, which has $6 billion in exposure in Pacific Palisades alone, poses a unique challenge for restoration professionals. “They’ve made multiple statements that they’re one major disaster away from potentially being insolvent,” Bauer warned.

Restorers must be prepared for the difficulties of working with the California Fair Plan. “If you’ve never dealt with the California Fair Plan or reviewed one of their policies before, it’s going to be important to have a conversation with the client about what is going to be paid for and covered—and what will not,” Bauer advised.

He also flagged concerns about fraud in soot and ash cleanup claims, a recurring issue in wildfire-prone areas. “Carriers and adjusters will likely be skeptical about soot and ash claims as a result, in a way that may impact even well-meaning insureds who are just looking to come home,” he said.

“Some of us got into this industry because we love humanity and want so badly to serve and care for them,” Bauer said. “This is our moment to move into action because people are heartbroken and crestfallen to lose the homes of their dreams.”

Bauer emphasized the importance of being a reassuring presence for affected homeowners. “In addition to being ‘Second Responders,’ we are often the first people that get to say, ‘I’ve got you. Everything is going to be okay.’

 

January 8th, 1:34 PM EST 

We reached out to ATI for an update, and here’s what they shared:

“The situation is truly unprecedented, with four major fires impacting heavily populated areas. The extreme wind forces are making firefighting efforts particularly challenging, with a primary focus on saving lives. Soot and ash have traveled more than 20 miles from the fire zones, affecting properties well beyond the immediate areas.We anticipate that the cleanup effort will be significant, given the widespread impact. Our teams are closely monitoring the situation and are fully mobilized, ready to assist as soon as it is safe and permissible to do so. However, many of the most affected areas remain under evacuation orders, and we are prioritizing the safety of residents and first responders.”

Tips for Restorers Preparing to Respond

For restoration teams gearing up to help, ATI offers some advice based on their experience:

  • Lead with empathy: In times like these, it’s critical for restorers to approach every situation with empathy and understanding. Many homeowners, partners, and clients have suffered significant losses, and they need reassurance and compassion.
  • Follow safety protocols: Above all, safety must be your top priority—for your team, your clients, and the community. Respect all evacuation orders and allow first responders to focus on saving lives and controlling the disaster. Keeping your team informed and aligned is essential. Regularly communicate updates, monitor news reports, and stay in contact with first responders, including law enforcement and fire safety personnel, to ensure everyone is following the latest guidelines and restrictions.
  • Stay flexible: It’s also important to recognize that flexibility is key in these conditions. For example, we’ve had to cancel jobs in fire zones to comply with safety protocols. Never enter restricted areas, even for urgent projects. Your ability to adapt and prioritize safety over speed will build trust and help ensure successful restoration efforts when it’s safe to proceed.

Share Your Stories

Are you in an evacuation zone or preparing to respond? We’d love to hear your stories. Share your updates and photos to [email protected]

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