Managing Your Business

C&R is here to be an irreplaceable resource for restoration and remediation company owners. Within these topics, you will find answers to many of your ownership, leadership, and management questions.

Sales Automation: A Comprehensive Approach to Your Sales Outreach Process

This article dives into the power of sales automation, focusing on its ability to streamline the sales process and liberate sales professionals from the mundane, time-consuming tasks that often bog down their productivity. The primary goal of this article is to explore how sales automation can assist your sales teams, enabling them to focus on what they do best: building relationships and closing deals. We will dissect the sales process, discuss specific commercial sales strategies, and identify key areas where automation can be implemented to reduce  ‘drag’ on sales personnel. This includes automating routine

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I Haven’t Found a Handbook Yet that Prepared Me for Business Ownership

It’s been a few, well, decades since my college years, but as I look back, I don’t ever recall anyone offering a class on what it means to be a business owner. Sure, I took all of the business finance classes, a marketing course or two, and many business classes with textbook answers. Most of those courses taught me how to work in someone else’s business. The path less traveled to business ownership is filled with highs and lows. It’s a space where what you do every day affects the livelihoods of others and

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Embracing Commander’s Intent: Building Leaders Through Organizational Integrity

Hey there! Let’s settle in with our virtual coffees and chat about something that’s vital if we’re looking to scale our restoration businesses: the notion of ‘commander’s intent.’ Understanding the commander’s intent means understanding the why of what we do. In an ideal world it means team members have the ability to lead and effectively make decisions at all levels of the organization because they have a clear understanding of what the underlying values are that drive our organization’s decision making. This enables staff members to make decisions when process or procedure doesn’t clearly

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Is Removing Humans from the Claims Process a Good Idea?

Before we even get started, I know what you’re thinking; another artificial intelligence article projecting the future of AI in the insurance restoration industry. After all, it seems that the only thing people are talking about these days is how companies can leverage AI to help generate content, better educate staff, and improve client satisfaction. Rest assured, this is not one of those articles.  To start this discussion, the reader should know that this industry harnesses vast amounts of both personal and property data. This information is layered on top of complex processes, procedures,

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Spot On Marketing in 60 Seconds – Local Service Ads

Discover the potential of local service ads (LSAs) in our latest “Spot On Marketing in 60 Seconds” episode! Tailored for service providers in the home service industry, LSAs offer a fresh perspective on enhancing online visibility. Learn how LSAs elevate your business above PPC ads while providing a cost-effective advertising solution. Uncover the synergy of integrating LSAs with marketing strategies to dominate search pages and engage potential customers effectively. Join us now to uncover how LSAs, when combined with PPC and organic efforts, can thrust your business to the forefront of local search results!

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Time Kills All Hires: The Urgency of Swift Recruitment

In the fast-paced world of recruitment, the adage “time kills all hires” couldn’t be more accurate. In today’s competitive landscape, businesses that delay filling crucial positions risk losing top talent to competitors or experiencing prolonged productivity gaps. The urgency of swift recruitment has never been more apparent. The Cost of Delay Every day a position remains vacant, businesses incur tangible costs. Productivity takes a hit as existing employees stretch to cover additional responsibilities, leading to burnout and decreased morale. Projects may stall or suffer from a lack of proper leadership or expertise. Moreover, the

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Going Beyond Panem et Circenses

Beyond expanding your bank account or attending the next Taylor Swift concert, can you articulate where you are now against what you desire for tomorrow? If you are an employee like I am, have you considered what you require today versus what’s needed to achieve your long-term goals?  As an owner or high-level manager, how much do you care about where your employees see themselves now versus where they want to be? What’s your role in helping your team understand why this matters? Every company should have a mission, vision, and values statement that

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Why More Women Should Consider Joining the Restoration Industry

As with every Women’s History Month, it’s important to spotlight the significance of female representation in the workforce, especially within restoration, as more women than ever before are joining the industry. As reported by the Bureau of Labor Statistics, there’s been a nearly 53% increase in female presence within home remodeling and construction. With the restoration industry now worth $210 billion annually (and increasing each year!), Sherri Koppelkam hopes to inspire other women to join this rewarding industry. Read on to learn more about Sherri, a fearless female paving the way for others in

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Enhance Restoration Profits: Optimize Marketing with CAC Mastery

For most restoration companies, water damage mitigation jobs are the lifeblood of their organization. The ability to leverage equipment to scale earnings well beyond the limits of their workforce, coupled with solid profit margins, make this both a lucrative and competitive space. Getting water damage leads can be tricky, and making sure they are profitable leads is even more challenging, especially as pay-per-lead vendors like 33 Mile Radius announce sizeable increases in their cost-per-call pricing in 2024.  But, cost aside, as long as you measure the right metrics, the sky’s the limit for your

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Spot On Marketing in 60 Seconds – Knowing Your Audience

In today’s competitive business landscape, understanding your audience is paramount to success. Our latest video explores how in-depth knowledge of your audience enables the creation of tailored marketing strategies that effectively resonate with potential clients. Ready to take your marketing to the next level? Watch our video now and start implementing these strategies to elevate your business!  

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