Marketing

Toss out the guesswork and rely on the expertise of those who make it their business to understand the nuances of effective marketing.

Spot On Marketing in 60 Seconds – Current and Relevant Content

In this week’s SOS marketing tip, we are highlighting the importance of current and relevant content for boosting your Google search rankings. Regularly updating your website, blog, and social media with fresh content not only improves your chances of ranking higher but also enhances your credibility and authority in your industry. Staying informed about industry trends, news, and events allows you to share valuable insights with your audience. By prioritizing current and relevant content, you can take full advantage of Google’s latest algorithm and stay ahead in the digital landscape. Start updating your content

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Why Restoration Sales Reps Fail – And What To Do About It

If you’ve owned or led a restoration company that employs sales reps, there’s a very good chance you’ll relate to the following questions: “My sales rep did $2.5M at their previous company, but it’s been 5 months and they’ve only brought in a couple of $15k jobs so far. How is that possible?” “My best sales rep is only at $250k in revenue for the year and they brought in $3M the previous year. What gives?” “I hired this gal, and she was the top sales rep for a commercial roofing company 3 years

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Spot On Marketing in 60 Seconds – Using Video in Your Marketing Strategy

Lights, camera, action! Discover the power of incorporating video into your marketing strategy in our latest video. From captivating your audience to boosting engagement and conversions, video has become a cornerstone of modern marketing. Join us as we explore the various ways businesses can leverage video content to stand out in today’s digital landscape. Whether you’re showcasing products, sharing testimonials, or providing valuable insights, video allows you to connect with your audience on a deeper level. Tune in now to learn how to harness the potential of video and elevate your marketing efforts to

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Unlocking the Power of AI in Digital Marketing: A Guide for Home Service Businesses

Artificial Intelligence (AI) has emerged as the cornerstone of innovation within the home services industry, captivating professionals and consumers alike. Yet, amidst the buzzwords and hype, the true essence of AI remains diverse and multifaceted, evoking varied interpretations and expectations. According to Bloomberg, AI’s impact is poised to affect nearly 40% of global job roles, underscoring its profound implications. However, amidst this anticipation, it’s crucial to delve deeper into how AI will have consequential ripple effects through paid and organic search. At a recent Google event, AI was heralded as “the third big shift,”

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Enhance Restoration Profits: Customer Acquisition Costs

For most restoration companies, water damage mitigation jobs are the lifeblood of their organization. The ability to leverage equipment to scale earnings well beyond the limits of their workforce, coupled with solid profit margins, make this both a lucrative and competitive space. Getting water damage leads can be tricky, and making sure they are profitable leads is even more challenging, especially as pay-per-lead vendors announce sizeable increases in their cost-per-call pricing in 2024.  But, cost aside, as long as you measure the right metrics, the sky’s the limit for your growth potential. Today, we’ll

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Spot On Marketing in 60 Seconds – Don’t Google Your Business

Get ready to tackle a common misconception: searching for your business on Google to see how you are ranking. While it might seem like a quick way to check, there are good reasons not to. Google’s search results are personalized, so what you see isn’t what others see. Plus, if you don’t click on your own ads, Google might think they’re not relevant and show them less. There are better ways to track your performance without skewing the results. Check it out to learn more!  

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Sales Automation: A Comprehensive Approach to Your Sales Outreach Process

This article dives into the power of sales automation, focusing on its ability to streamline the sales process and liberate sales professionals from the mundane, time-consuming tasks that often bog down their productivity. The primary goal of this article is to explore how sales automation can assist your sales teams, enabling them to focus on what they do best: building relationships and closing deals. We will dissect the sales process, discuss specific commercial sales strategies, and identify key areas where automation can be implemented to reduce  ‘drag’ on sales personnel. This includes automating routine

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Spot On Marketing in 60 Seconds – Local Service Ads

Discover the potential of local service ads (LSAs) in our latest “Spot On Marketing in 60 Seconds” episode! Tailored for service providers in the home service industry, LSAs offer a fresh perspective on enhancing online visibility. Learn how LSAs elevate your business above PPC ads while providing a cost-effective advertising solution. Uncover the synergy of integrating LSAs with marketing strategies to dominate search pages and engage potential customers effectively. Join us now to uncover how LSAs, when combined with PPC and organic efforts, can thrust your business to the forefront of local search results!

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Spot On Marketing in 60 Seconds – Knowing Your Audience

In today’s competitive business landscape, understanding your audience is paramount to success. Our latest video explores how in-depth knowledge of your audience enables the creation of tailored marketing strategies that effectively resonate with potential clients. Ready to take your marketing to the next level? Watch our video now and start implementing these strategies to elevate your business!  

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Spot On Marketing in 60 Seconds – Choosing The Right Keywords

Keywords serve as the backbone of SEO and PPC campaigns, ensuring your company’s visibility and ad effectiveness. By aligning keywords with your audience’s intent, you can attract the right visitors and drive meaningful interactions. Learn how to choose keywords that resonate with your audience’s needs and increase conversion rates. Tune in now to unlock the secrets of keyword selection for your marketing success!  

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