Welcome to what I am calling a “correction” in the restoration industry. Economists say corrections in the economy are normal and healthy – and part of an overall adjustment during a time of upward trend. Corrections are meant to bring things back to a stable place, and may even precede renewed growth when underlying economic fundamentals are sound.
From talking to many restorers, and being part of the industry for more than a decade, I can firmly say this is the most rocky period I have witnessed. I know others who have been here much longer than me who can reference many other past points of interest, but for the sake of this publisher’s note, I would like to take the last 18 months or so into account.
The restoration industry has always been described as “recession-resistant”, and I would be remiss if I didn’t point out that some restorers are killing it this year. But many others, of all shapes in sizes, in all markets, are struggling. The headwinds were, and still are, real.
There are three truths about the industry today that are affecting a majority of restorers:
- Claim volume is down.
- Policyholder behavior is changing.
- There is a lack of severe weather events.
Yet what our C&R State of the Industry Pulse Check, powered by KnowHow, uncovered was something remarkable: restorers aren’t just surviving; they’re adapting, innovating, and finding new ways to thrive. When insurance claim volume dropped, many pivoted to private pay work and preventive services. When wages and materials rose, leaders tightened processes, invested wisely in technology, and built stronger systems for documentation and training. When burnout hit, the best companies doubled down on communication, culture, and transparency.
Resilience, it turns out, isn’t just about grit. It’s about evolution.
This year’s Pulse Check data showed slower payments but stronger resolve. It showed that nearly half of restorers are now experimenting with AI to help them work smarter, faster, and more consistently. It revealed that morale and culture are becoming measurable performance metrics, not “soft” topics. It confirmed what I’ve seen in conversations across the country: restorers who embrace data, process, and people are the ones outperforming the market.
As you read through this next issue, I hope you see an industry that refuses to stand still. Restorers are documenting better, leading braver, and using challenges as catalysts for change.
In partnership,
Michelle Blevins
Be sure to join in Tuesday, November 4 at 12PM ET for the LIVE RESULTS of the 2025 State of the Industry Pulse Check! Save your spot HERE!
Michelle Blevins
Michelle Blevins is a content creator, marketing consultant, and entrepreneur whose career has been centered around education and fostering relationships within the industry she serves.
A journalist by trade, Michelle is passionate about running a publication rooted in integrity and valuable education. She views her role as owner and publisher of C&R Magazine as a bridge between industry experts and restoration and cleaning contractors.
Since joining the restoration industry, Michelle has made it her business to stay on top of the latest industry trends. She has become a go-to resource for anyone looking to learn more about what’s happening within today’s restoration industry. This has earned her a spot on many industry stages facilitating panels and helpful discussion with industry experts on the biggest topics facing restorers and cleaners in the current market.
Related Posts
