web traffic

Why Increasing Conversions is More Important Than Increasing Web Traffic

If you’ve ever done any type of digital marketing or sales for your Restoration Company then you already know that attention equals $$. It just makes sense, right? For your website, more traffic leads to more eyeballs on your business, which should lead to more leads. But what happens when it doesn’t? What happens when your web traffic is increasing month over month, but that traffic isn’t leading to calls? Obviously, you fire your marketing agency and hire another right? While that mentality is common and, in some respects, makes sense, it typically doesn’t

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