Catastrophe Restoration

This is C&R’s Storm Central. Disaster and CAT response resources for hurricanes, wildfires, tornadoes, and other natural disasters lie within.

CAT Season: Go or Stay Home | C&R Roundtable En Español

A HUGE thank you to Luis Suarez, founder and leader of RestorRight Bilingual Academy, for seeing an opportunity this morning and going above and beyond translating this Roundtable article for our Spanish speaking readers. For more Spanish content head over to the C&R En Español landing page HERE. Nota del Editor: Junio marca el inicio de la temporada de huracanes, o “Temporada CAT”, como nuestra industria la llama cariñosamente. Este año, el equipo de científicos de la Universidad Estatal de Colorado predice una temporada ligeramente menos activa de lo normal, con 13 tormentas con

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Mastering CAT Season: Expert Insights from Industry Leaders

Lea el artículo en Español Contributors: Phillip Welsh: Phillip Welsh is the owner of Paul Davis Restoration in Central Florida, where he leads a dedicated team in restoring and rebuilding properties affected by disasters like water damage, fires, mold, and storms. Serving the areas of Orange, Seminole, Osceola, and Brevard, Phillip’s commitment to excellence has made his franchise a leader in the industry. With a team of over 70 skilled professionals, his goal is to help homes and businesses quickly regain their functionality and beauty. Outside of work, Phillip is a devoted family man, living

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A Closer Look at 2024 Severe Weather Trends To Date: Hail, Wind, and Hurricane Activity

Publisher’s Note: This podcast and article are part of an ongoing conversation with leadership at Verisk. Check out our previous conversation with Aaron and David here, and be on the lookout for future dialogue on industry data, trends, etc. Have a question you would like asked in a future podcast? Email michelle@candrmagazine.com The first half of 2024 has brought significant shifts in severe weather patterns compared to the same period in 2023. Public reports, while sometimes inconsistent due to reliance on voluntary reporting, indicate that severe hail activity has decreased by 4-8%, whereas severe

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Utilizing Alliances for Enhanced Mobilization During CAT Season

EDITOR’S NOTE: When a catastrophic event such as a hurricane or tornado strikes, it oftentimes requires all hands on deck to get a community back on its feet. For members of Restoration Affiliates, their alliances formed through their organization help empower their CAT response efforts so they can serve more clients and be better equipped for what’s to come. Two restorers and Restoration Affiliates members, Shawn and Spencer, share their tips for navigating CAT season and how establishing strong alliances helps advance their response efforts. 1. How do you strategize the deployment of your

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Marketing Roundtable

Editor’s note: CAT season presents various marketing challenges for restorers, including heightened competition, rising ad costs, and resource constraints. To help you tackle these obstacles head-on, we’ve consulted with three industry marketing experts to share their strategies for navigating this unique season. Read their responses for guidance on how to maximize your marketing budget, tips for adopting a proactive stance to marketing to yield better results, and practical advertising tactics proven to drive success. 1. What unique marketing challenges or opportunities does CAT season bring for restorers? And how can these be overcome or

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4 Essentials for CAT Season Response

With a slow start to the year, most restorers are reporting lower than normal workloads and poor cash flow. Some are right-sizing operations to ride out the turbulence while others are ramping up to prepare for the kind of storm that creates work for our industry. Being almost two years removed from the last major landfalling hurricane in the United States (Ian 2022), we can only imagine how that pent up enthusiasm will play out when the next one arrives. Around this time each year, we are reminded of climatologists’ predictions of a more

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Add a Zero: Proactive Risk Management in Preparing for Catastrophic Events

For most of my career, I’ve focused on risk management from an ownership perspective and have seen first-hand the impact that proper preparedness before a disaster can have. As the Chief Risk Officer at ATI Restoration, my role is to identify and mitigate risks, not only for our company but also for our clients. By preparing our clients ahead of time, we ensure a safer and more efficient restoration and recovery process, strengthening our relationships and reinforcing our commitment to their success.  Here are three essential strategies to help prepare your clients for the

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Thinking Outside the Box with Portable Storage

It’s CAT season and on this episode of the Restoration Today podcast we are talking with Chris Camasta & Greg Coulombe of Units Moving and Portable Storage to talk through portable storage needs you would have while responding to a CAT and working within a CAT zone. Chris & Greg share their thoughts on how portable storage helps alleviate some of the logistical challenges of responding to a CAT, answer whether restorers can bill for portable storage and how, the value for restoration contractors to have a relationship with a local franchisor, and more!

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Protecting Your Right to Payment: What Contractors Must Know in the Wake of Hurricane Hilary

Getting Paid for Work on Hurricane Hilary from Edward Cross on Vimeo. As a disaster recovery contractor, you play a vital role in helping communities rebuild after a devastating natural event like Hurricane Hilary. Your dedication to repairing and restoring homes and businesses is commendable. However, rushing out to address the damage can lead to some legal and financial pitfalls if you don’t carefully navigate California’s labyrinth of consumer protection regulations. It is essential understand and comply with the statutory requirements to ensure you are paid for your services. Here are some crucial points

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CAT Season: Go or Stay Home | C&R Roundtable

Publisher’s Note: June marks the beginning of hurricane season – or “CAT Season” as our industry affectionately calls it. This year, the team of scientists at Colorado State University is forecasting a slightly less active season than average, with 13 named storms, six hurricanes, and two major hurricanes. These predictions are made using four models that combine between 25 and 40 years of data and look at factors like Atlantic sea surface temperatures, El Nino, sea level pressures, and vertical wind shear levels. You can learn more about their process and meet one of

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