
The State of Our Industry
To continue the conversation, read Leighton Healey’s article Don’t Settle for Fool’s Gold Data in 2024. A LOOK AT INDUSTRY MAKEUP, EMERGING TRENDS, AND RESTORATION INDUSTRY OPPORTUNITIES IN 2023 “Research is creating new knowledge.” -Neil Armstrong Data is arguably the most vital component of solid decision making. The more we know, the clearer our decisions. Yet, according to a study done at Ohio State, more than half of Americans rely on their gut or intuition when making decisions. While intuition can certainly provide a hunch (or sometimes even a strong feeling for right or
