Meet Michelle and Jorge Gutierrez, owners of SERVPRO Team Gutierrez! From humble beginnings to winning Franchise of the Year, their story is one of resilience, leadership, and people-first culture.
In this episode, Michelle and Jorge share how they’ve grown a 70-person team by staying true to five core values:
- Great teamwork
- Effective communication
- Responsiveness & resourcefulness
- Celebrating wins
- Pride in your work
Discover how they navigated challenges like the polar vortex, built strong ties with their community, and created a workplace where employees stay—and grow—for decades.
Related Posts

Getting Paid: How AI Is Changing Restoration Collections
September 15, 2026
AI Gets the Headlines. Your Team Builds the Value.
September 15, 2026
