Navigating an industry that is predominantly male can be intimidating for many women, posing challenges to confidence and success. As part of celebrating Women in Construction Week, we sought guidance from four industry experts on maintaining confidence, overcoming barriers, and achieving success as women in construction.
If you’re new to the industry or planning on taking the leap into the field, we trust their responses and optimistic outlook for the future will offer you much encouragement as you set out on carving your own path in the industry.
The Promising Future for Women in Restoration
The growing need for workers in the construction industry has continued to expand the opportunities for women in the field. In fact, recent data from the U.S. Bureau of Labor and Statistics reported a substantial 413,000 job openings in construction as of January 2024. Luckily, the acceptance of women on job sites has grown alongside these opportunities.
“When I first started in restoration, showing up to a job walk would often prompt curious looks from the crew on site almost as if they were wanting to ask, ‘When is a man showing up?’” said Karon Young, Senior Project Director at BluSky and an industry veteran of 30 years. “Now, seeing a woman on a project is not uncommon.”
Renee Carter, Vice President of BluSky in Raleigh, North Carolina, agrees, and emphasizes the scope of roles is larger than people may realize.
“Empathy and soft skills are so essential in this industry and women are oftentimes more naturally inclined to display these traits,” added Carter. “I think women have the capability to be successful in whatever they want to achieve in this industry, whether that’s a role in management, administration, or in the trades. The possibilities are endless.”
It’s Okay to Say You Don’t Know
Entering into an industry filled with diverse trades, specialties, and nuances can be overwhelming, but our experts unanimously agree that admitting when you don’t know something will take you further than pretending to know it all.
“Over the years I’ve been asked to mentor men and women entering the industry and I oftentimes have to remind them of the same things–don’t be afraid to take on new challenges and ask questions,” Young said. “If you don’t know the answer to something, just say so, and that you’ll get back to them with an answer.”
“If you’re thinking, ‘Oh, it’s construction, I can’t do it.’ You have to get out of that mindset. You can do anything. If you don’t know something, you just have to learn.” reinforced Carter.
Strive for Growth–Not Perfection
A common trait among these leaders is their commitment to continual growth. Rather than seeking perfection, they advocate for setting achievable goals to promote continuous learning.
Katie Smith, CEO of PHC Restoration notes, “You have to listen to learn. Your first 90 days on the job should be learning as much as you possibly can.”
Nicole Humber, CEO of Bravo Restoration, stressed the significance of learning from others. “Knowledge is power. Surround yourself with people who are smarter than you!”
Young recommends defining success based on the knowledge gained, advising to aim for at least three new learnings from each job—whether it’s acquiring a new skill or identifying areas for improvement.
Stay Humble and Approachable
Even in leadership positions, our experts emphasized the importance of maintaining a spirit of humility and that doing so is essential to their success as leaders.
“In my office I always say, ‘nobody is above anybody’,” said Carter. “One day I can be at a high-level business meeting and then cleaning out a warehouse the next. It’s important to always maintain a spirit of learning and to never think you’re too good for something.”
Smith cautioned against the temptation toward self preservation after achieving career success. “Sometimes when we work really hard to get a position of leadership, we want to be the only one there. It’s important to put your hand out and help bring up the next level of leadership. With this, you help create an environment where other strong women can thrive.”
Help Cultivate a Supportive Workplace
For leaders in the industry looking to attract the best talent for their office, these experts have a few tried and true suggestions.
“Prior to COVID, offices had a lot of structure. Now, people want more flexibility. I have found that when you allow for flexibility and a work-life balance, your team yields better results,” added Carter.
Smith said this all comes down to the culture of the company.
“Women have to choose an organization where they will be respected and encouraged, so there’s a lot of responsibility on leadership teams to create a place where women will succeed,” she explained.
So here is our question to you, the reader: What are you doing to attract and retain future leaders into your restoration company?
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