Scaling Marketing and Customer Experience with Existing Tools

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What should restoration companies do when the storms slow down?

In this episode of the Restoration Masterclass podcast, Santa Davison of SERVPRO Team Olson and Holly Baldwin from DocuSketch share practical ways restoration teams can use downtime to strengthen marketing, build relationships, and improve documentation workflows.

They discuss how tools like DocuSketch can help companies generate leads, create digital twins for claims and facility management, and improve the customer experience—while also preparing teams for future growth. You’ll also hear why slow seasons are the perfect time for training, SOP development, and process improvements that set your company up for success when the next surge of work arrives.

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