In this episode, we’re joined by Chris Buttenham, Co-Founder of Reins and co-author of Alternative Equity: The Owner’s Guide to Phantom Stock & Modern Incentives.
Chris breaks down how business owners can retain and inspire top talent without giving up ownership—using modern incentive models like phantom stock.
We cover:
- What phantom stock is and how it compares to equity or profit-sharing
- The biggest misconceptions around non-traditional incentives
- How phantom stock fosters a sense of ownership without losing control
- A step-by-step look at implementing a phantom stock plan
- Case studies, including one from the construction industry
- How to align incentives with succession, sale, and scaling goals
- Surprising lessons uncovered while writing the book
- … and MORE!
Tune in and discover ways to strengthen retention, culture, and alignment without giving up equity!
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