Dear Kristy,
How can I compete with larger contractors that offer higher pay when I’m a smaller company with tighter margins?
You’re not alone—many small business owners wrestle with this exact challenge. Bigger contractors can write bigger paychecks, but that doesn’t always mean they win the talent game. Pay matters, but it isn’t the only factor candidates consider.
As a smaller company, you can offer what large organizations often struggle with: culture, flexibility, and opportunity. Workers want to feel valued, respected, and part of a team where their contributions are noticed. In a smaller shop, employees often wear multiple hats, which gives them a chance to learn more skills and grow faster than they might at a big corporation where roles are siloed.
Think about what makes your company unique and lean into it. Can you offer more flexible scheduling? Faster career advancement? A family-like environment where people aren’t just a number? Benefits don’t have to be expensive either—sometimes things like tool allowances, extra training, or a Friday lunch go a long way.
And finally, be transparent. Let candidates know upfront that while you may not always match the highest dollar offer, you provide stability, personal growth, and a work environment where they’ll be more than just a body in the field. The right people will choose that over an extra dollar an hour.
Got a recruiting question or challenge? Write in! Let’s tackle it together.
Kristy Sifford
With a background in flooring and restoration, but the heart and mindset of a teacher, Kristy Sifford tackles the difficult job of recruiting with tact, strategy, and determination. With more than a decade of recruiting experience in our industry under her belt, Kristy brings experience from speaking with thousands of candidates and hundreds of company owners. As founder and CEO of Wylander, she understands what it takes to fill even the toughest roles in the toughest markets, find and attract unicorn superstar players, and create a seamless hiring process for companies and candidates alike. Kristy's background in teaching, flooring, and most recently restoration have resulted in proven hiring and recruiting practices trusted by some of our industry's most elite contractors.
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