How Do I Best Navigate the Emotional Roller-Coaster of Selling My Business?


Q: I was told selling my business will be an emotional roller-coaster.  If true, how do I best navigate it?  

JT says: Having worked with 400+ restoration owners, yes, this is 100% true.  And early awareness is a critical step toward effective navigation. 

Why?  Emotional decisions are not ideal, they can be costly when stakes are high.  After years of building a successful business, along with plenty of stress and sleepless nights, there should be a healthy dose of emotion… but not when making critical decisions.  

The Exit Strategies process was created and refined for two purposes- to provide answers and remove as much emotion as possible.  This allows you to focus on the facts, best decisions, and ideal outcomes. (You also have a business to run, so it’s designed to keep distractions to a minimum.)   

After being armed with dozens of answers and clear expectations, you’ll be highly prepared and confident for the road ahead.

Get Answers + Get Prepared = Get Retired

Have a question for JT? Don’t worry, all questions will remain anonymous! You can email JT at

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JT Kraai

As CEO and Founder of Exit Strategies 360, JT takes extreme pride in helping business owners prepare and navigate the business sales process.  As an M&A Advisor, Broker and Consultant for 20+ years, he has structured hundreds of transactions for virtually any scenario, keenly understanding the needs of both buyers and sellers. 

JT indicates, “Most business owners are unaware of their options when it comes to preparing and selling their business.  These options can increase cash and decrease taxes by hundreds of thousands of dollars.  An educated decision is always the best.”

He then adds, “An owner’s weakest link is fear… without knowing how to proceed, they don’t.  We offer the tools, process and roadmap to proceed with confidence.”  

With over 25+ years of entrepreneurial ventures including five start-ups/sales, he has a solid understanding of what it takes to successfully create, expand and maximize business values. JT instinctively has the expertise and capacity to think about critical factors affecting the success of a transaction, providing an extremely valuable perspective and advantage for his clients.  

According to JT, “You’ll probably do this only once in your life… let’s do it right.”

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