The Refreshed C&R: One Year Later


This month marks one year since the refresh of C&R! Can you believe it?

From my view, this has been such a joint effort with all of you. Every reader, advertiser, contributor, and podcast guest. Every single person who subscribed, followed a social media page, shared an article or video, listened to, or watched a podcast or video, clicked on an ad, engaged with an eBlast. The list goes on and on. C&R has grown by leaps and bounds because of YOU!

Here is a quick snapshot at what we’ve done, by the numbers, in the last 12 months:

  • Print + Digital Magazine Subscribers: 897% INCREASE! (Yes, you read that right!)
  • Restoration Today eNewsletter Reach: 37,000+ cleaners + restorers/month
  • Website Traffic: Our brand new website with no domain authority or Google ranking
    now gets more than 12,500 pageviews/month!
  • Podcast Reach: 2,700+ views + listens every month, and still rapidly increasing
  • Facebook & LinkedIn: 50,000+ impressions/month

Plus, we launched and revamped a few things!

Restoring Kindness saw massive success during May’s relaunch month! More than 60 contractors and 30 vendors joined the movement, which goes all year long – so it’s never too late to hop on board! A huge thank you to A&J Property Restoration for allowing us to help drive this amazing movement forward!

The first winners of the all-new Unsung Heroes Award are celebrated in this issue!

We are carrying forward the legacy Patricia L. Harman Golden Quill Award, which was given to Violand’s Tim Hull in 2021!

We also introduced a number of new columnists, facilitated key conversations with companies like Verisk and CoreLogic, and even revamped our logo!

Want to know what is even more amazing? This is just the beginning! C&R continues to grow every single month in every area. I can say with 100% honesty that this has been the most fun, most rewarding year of my life. What a joy it is to be part of this industry.

To every single one of you: thank you. I am honored to grow and partner with you!

In partnership,


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Michelle Blevins

Michelle BlevinsMichelle Blevins is a content creator, marketing consultant, and entrepreneur whose career has been centered around education and fostering relationships within the industry she serves.

A journalist by trade, Michelle is passionate about running a publication rooted in integrity and valuable education. She views her role as owner and publisher of C&R Magazine as a bridge between industry experts and restoration and cleaning contractors.

Since joining the restoration industry, Michelle has made it her business to stay on top of the latest industry trends. She has become a go-to resource for anyone looking to learn more about what’s happening within today’s restoration industry. This has earned her a spot on many industry stages facilitating panels and helpful discussion with industry experts on the biggest topics facing restorers and cleaners in the current market.

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