Q: My wife and I were discussing retirement, she said, “I feel like we know, but do we understand?” That hit hard. Any insights?
JT says: In any business decision there’s ‘knowing’ vs. ‘not knowing’. When consequences are massive, the latter is scary.
‘Knowing’ simply means information has been gathered. But does this translate to ‘understanding’?
We know-
- Strength training is good for us, but how many hit the gym regularly?
- Meditation is proven to increase mental / physical health, but how many take the time?
- A green smoothie is better than a diet soda, but…? (You get the point.)
Simply ‘knowing’ or being aware is only step one, but it delivers no results. ‘Understanding’ comes from application, gaining clarity on how it affects you specifically. But how?
First, barriers need to be removed as they create uncertainty, often leading to no action at all. Second, asking questions and receiving precise answers will eliminate these barriers.
Answers will move you quickly from ‘knowing’ to ‘understanding’, offering both confidence and success as solid decisions are being made.
JT Kraai
As CEO and Founder of Exit Strategies 360, JT takes extreme pride in helping business owners prepare and navigate the business sales process. As an M&A Advisor, Broker and Consultant for 20+ years, he has structured hundreds of transactions for virtually any scenario, keenly understanding the needs of both buyers and sellers.
JT indicates, “Most business owners are unaware of their options when it comes to preparing and selling their business. These options can increase cash and decrease taxes by hundreds of thousands of dollars. An educated decision is always the best.”
He then adds, “An owner’s weakest link is fear… without knowing how to proceed, they don’t. We offer the tools, process and roadmap to proceed with confidence.”
With over 25+ years of entrepreneurial ventures including five start-ups/sales, he has a solid understanding of what it takes to successfully create, expand and maximize business values. JT instinctively has the expertise and capacity to think about critical factors affecting the success of a transaction, providing an extremely valuable perspective and advantage for his clients.
According to JT, “You’ll probably do this only once in your life… let’s do it right.”
Related Posts
