We’re excited to welcome Connelly Hayward to the Floodlight Consulting Group team. As a seasoned business consultant, leadership coach, and former business owner, Connelly brings more than three decades of hands-on experience, paired with a deep commitment to helping others lead with clarity and confidence.
Over the last 14 years, Connelly has worked with organizations across a wide range of industries to streamline operations, strengthen leadership, and build healthy, accountable cultures. His consulting work is informed by over 30 years of experience as a business leader and owner. Before stepping fully into the world of advising, he served as a partner at L. H. Hayward & Co., the iconic food company behind the Camellia brand. His time there sharpened his skills in operational strategy and navigating complex, high-growth environments.
Beyond his time in food and retail, Connelly has led and owned companies in industries ranging from construction to bio-plastics. That broad entrepreneurial background gives him a grounded understanding of the pressures business owners face and the adaptability it takes to succeed.
What really sets Connelly apart is the way he blends sharp strategic thinking with behavioral science. He holds certifications in multiple behavioral models and brings that expertise into his work with leaders and teams. Whether he’s supporting a turnaround, guiding a company through growth, or helping prepare an organization for sale, Connelly focuses on results, alignment, and trust. His background in Physics adds a unique layer to his style, combining precision, curiosity, and systems thinking in every engagement.
And here’s a curveball you might not expect: Connelly is also a High-Speed Driving Instructor. It’s a fun detail, but also one that speaks to his calm under pressure, focus on performance, and love of coaching in dynamic environments.
“Connelly brings a rare mix of operational depth, coaching precision, and behavioral insight,” said Brandon Reece, co-founder of Floodlight. “He’s a trusted advisor who makes everyone around him better, and we’re thrilled to have him with us.”
Please join us in welcoming Connelly Hayward to the Floodlight family. His depth of experience and thoughtful leadership are already making a difference for our clients and team.



