What is the Cost of Doing Nothing?


Q: What is the cost of doing nothing?  (For 3 years I’ve discussed selling with my wife, last week she asked me this and I didn’t have an answer. Can you please clarify?)   

JT says: For 15+ years I’ve successfully advised over 1,000 restoration owners as they contemplate a sale, many evolve from:  thinking about it… to interested… to curious… then committed.

Thinking about’ and ‘interested’ can last years, consuming significant emotional energy.  Until reaching ‘curious’, no questions are asked, no answers received.  Some even ask the wrong people, receiving inaccurate answers.  A poor foundation for critical decisions. 

(The dangerous part.)  With retirement seemingly in sight ‘Short-Timers Syndrome’ may ensue with extra time and attention away from the business.  The result?  Sales, margins and collections may suffer… value drops.  Taking years to correct, now it’s a frustrating decision, re-engage to boost value, or accept the consequences?  Have seen it many times.

Thus, doing nothing is fine for a while, but staying focused is imperative.  Once you reach ‘curious’, ask the right questions of the right people.  Your best retirement deserves answers. 

Get Answers + Get Prepared = Get Retired

Have a question for JT? Don’t worry, all questions will remain anonymous! You can email JT at jt@exitstrategies360.com.

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JT Kraai

As CEO and Founder of Exit Strategies 360, JT takes extreme pride in helping business owners prepare and navigate the business sales process.  As an M&A Advisor, Broker and Consultant for 20+ years, he has structured hundreds of transactions for virtually any scenario, keenly understanding the needs of both buyers and sellers. 

JT indicates, “Most business owners are unaware of their options when it comes to preparing and selling their business.  These options can increase cash and decrease taxes by hundreds of thousands of dollars.  An educated decision is always the best.”

He then adds, “An owner’s weakest link is fear… without knowing how to proceed, they don’t.  We offer the tools, process and roadmap to proceed with confidence.”  

With over 25+ years of entrepreneurial ventures including five start-ups/sales, he has a solid understanding of what it takes to successfully create, expand and maximize business values. JT instinctively has the expertise and capacity to think about critical factors affecting the success of a transaction, providing an extremely valuable perspective and advantage for his clients.  

According to JT, “You’ll probably do this only once in your life… let’s do it right.”

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