Optimized Google Business Profile = Free Leads

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Tired of not getting FREE leads from Google? With the ever-changing landscape of Google Search and the algorithm, there has never been a more important time to maximize your presence and be the most visible option in search. There are a few ways to get leads from Google! Most consumers use this platform to search, so having any form of website or listing on Google is a must. 

Consumers search every day for services that you have to offer using Google. Using keywords and phrases, future customers type in what they are looking for, hoping to find a business just like yours. Customers don’t waste much time while searching, so unless you’re on the first page, specifically the top, you may not even be noticed online. Want to know how to get your business ranking at the top of SERP for your customers? 

The short answer is this: Google Business Profile Optimization. It’s as easy as optimizing your Google Business Profile (GBP), with the correct and detailed information of your business. By taking the time to thoroughly fill out this information, you are essentially supplying yourself with free leads on Google. Google loves when you use any and every program they supply for businesses, so you’re guaranteed to rank higher with more content on your GBP.

The next question is: why does GBP optimization matter when looking for free leads? Here are four reasons it is crucial to have optimized listings online, with your Google Business Profile being your top priority. 

  1. Increased visibility: By updating your Google Business Profile regularly, you increase your chances of appearing in relevant search results. Google favors businesses that are active and engaging on their platform, so consistent updates help you rank higher in search results.
  2. Improved credibility: Keeping your directory listings up to date with accurate information, such as your business hours, contact information, and services offered, helps establish credibility with potential customers. It also helps build trust and reliability, which leads to more conversions.
  3. Better user experience: When potential customers search for your business online, they want to find accurate and useful information quickly. By updating your directory listings regularly, you provide a better user experience for your audience, which leads to increased engagement and conversions.
  4. Competitive advantage: By consistently updating your Google Business Profile and other directory listings, you can stay ahead of your competition. If your competitors are neglecting their online presence, you have a better chance of appearing higher in search results and capturing more leads.

Overall, consistent updates to your directory listings helps you establish a strong online presence, increase visibility, credibility, and trust with potential customers, and ultimately generate more leads for your business. GBP updates are as simple as adding photos from your business, updating business hours, posting written updates about events or sales, or adding descriptions of your services. 

Are you interested in learning more about Google Business Profile and gaining free leads from Google? Check out this FREE webinar with Sean Michael Lewis and Whitney Ramirez where they guide you through three adequate steps to generate more leads for your business with Google.  https://us02web.zoom.us/webinar/register/WN_ueYKUlYFQR64yoQ6xgf0xQ

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Whitney Ramirez

Whitney Ramirez joined Tier Level Digital Marketing as the first employee in 2015. She started as the Content Marketing Team Lead while earning her bachelor’s degree. She gained an interest in a career in social media, and quickly worked her way into the Social Media Director position. Through the years, Whitney worked her way through every task and every department at Tier Level. The experience and knowledge she’s gained has led her to the position she holds today as COO.

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