I’m always pumped when I learn something new, and for the past three years, I’ve been learning so much about what marketing is and what it isn’t for my business. When I ask other business owners how they bring in revenue, the most common answer has very little to do with how they actually gain leads or revenue.
I could write five of these short columns on what marketing is and what it means in your business and not even scratch the surface.
Marketing is not a sporadic thing we do when the leads dry up. It’s consistent, focused action that is repeated regularly.
Creating an online presence is becoming non-negotiable. Where property owners once went to their insurance agent to for a restoration company recommendation, they’re now on search sites, checking out reviews and social media, making decisions based on what they find.
Whether you have a full-time marketing person or are bootstrapping your efforts, you have to show up consistently—whether that’s once a week or once a day. Be consistent in what you’re doing and grow it as you can. Learn from those who market well.
Track the results of everything you do to market your business. Understanding your lead sources will help you market to the right people in the right space. Keep going with what works and try new things when capacity allows. Marketing is a long game. The more you consistently show up, the more you track and learn, the more your business benefits.
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