Articles

Undeserved Job Titles are Killing Restoration, and It’s Time to Fix It

In the early 2000s, the restoration industry was built on grit, skill, and accountability. Titles meant something. You didn’t call yourself a Project Manager until you’d earned the scars. You didn’t write estimates until you understood every nail, every layer of drywall, every code requirement. Technicians were leaders in the field, guiding homeowners from chaos to closure with confidence. Fast forward to 2025. Let’s be blunt: titles have become watered down. The industry is flooded with “Project Managers” who have never managed a budget, “Estimators” who don’t know a truss from a T-bar, and

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The Power of Community in Restoration

Humans are hardwired for community, and true community is a group united by purpose,  relationships over time and creating value for each other through ongoing interaction.  The Restoration Industry Association (RIA) offers the power of community for all restoration professionals. In the restoration industry, success comes down to more than technical skill or the latest equipment and technology. Sustained growth happens when restorers step out of their silos and into spaces where ideas flow freely and relationships are forged. That’s the kind of environment the RIA has created through its Regional Networking Events, which

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Disaster Kleenup International (DKI): The Early Years An Historical Recollection

Preface: In Oct. 2010 at the RIA Fall Conference in Albuquerque, Dale Sailer asked me if I would write a paper of my recollection of the early years of DKI for the purpose of memorializing the organization’s history for posterity purposes. I said I would and after talking with Frank Headen and other DKI members and loyalists, I was encouraged to do so enabling recollections unique to a select few to be captured for future generations of DKI leadership to remember their roots. Capturing the early years of DKI would first entail talking about

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Why Most Restoration Companies Stay Small: 5 Hard Truths

The reality in the cleaning and restoration industry is that the majority of companies are smaller, Mom & Pop type organizations. Most of us start our business because we are good at the technical work of our trade and we desire more freedom and more money by not working for “the man”. However, we also find out very quickly that the skills of being a great technician are not the same skills and mindset of being a great entrepreneur. So, we slog along each day, each month, and each year doing an ungodly amount

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The Power of Your Short Game: How Small Wins Lead to Big Results | Part 4

In our last Tee Box Series installment “Out of the Sand Trap – Dig Your Business Out with Vision, Not Just Vigor,” we tackled the common challenge of getting stuck in the operational grind, swinging harder but not moving forward. We explored how many construction leaders find themselves buried, not for lack of effort, but for lack of clear vision and a leadership rhythm to guide their team. Like escaping a bunker in golf, success requires more than brute force; it demands precision, discipline, and a system that aligns your team with your company’s

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Beyond Fire and Flood: Specialized Restoration Services are the Future of the Industry

Twenty years ago, the emergency restoration industry was largely defined by water and fire damage. But today, in an increasingly complex world, the demand for specialized services such as biohazard remediation and hazardous materials mitigation has transformed these once “niche” offerings into strategic imperatives. These services are no longer optional add-ons—they are vital tools for ensuring public health, regulatory compliance, and competitive positioning. The Compliance and Health Stakes are Higher Than Ever The Occupational Safety and Health Administration (OSHA) defines a hazardous substance as any substance that may result in adverse effects on the

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Marketing in a Downturn: Why Now Is the Time to Get Loud

Attend an industry conference in 2025 and there will be unlimited opportunities to join in on doom-and-gloom conversations about how slow business feels right now. Many, if not most, restoration companies are in a cash crunch. Sales are down. A/R is through the roof. Expenses are out of control. It’s the restoration version of a Hank Willams Jr. song: “The preacher man says it’s the end of time. And the Mississippi River, she’s a-goin’ dry. The interest is up and the stock market’s down. And you only get mugged if you go downtown.”  If

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The Superpower of Tomorrow’s Leader

A few days ago, I dragged a buddy, Ali, into my program day at the gym—fourth week, failure sets, the kind of session you don’t invite friends to unless you’re feeling mischievous. Mid-set he’s chirping in my ear, making me laugh, trying to keep up. Afterward I was wrecked in the best way. That workout reminded me of something simple and easy to forget: there is this intangible, hard-to-quantify value of working out with a partner versus by yourself. Put the right two people together and suddenly one plus one equals three. That same

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Contractor First: Why Your Job Management System Matters

In restoration, we like to think of ourselves as problem-solvers. But what happens when the very systems designed to support us, end up creating more problems than they solve? A contractor recently shared a story about a late-night house fire. The crew was dispatched quickly, but when they arrived on site, problems started stacking up. They couldn’t clock in real time, which meant job costs and labor tracking were off from the start. They couldn’t capture electronic signatures for authorizations, forcing the property owner to sign paper forms that later had to be scanned

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Assignment of Insurance Benefits in Restoration and Mitigation Contracts

I once had a restoration contractor tell me (after a presentation in which I addressed assignment of rights) “we like to play nice,” suggesting adding such rights to your contract (s) was something other than that.  It’s not being unkind, it’s using common sense. Just because you have a Stihl MS 881 chainsaw in your garage (Google it), does not mean a perfectly small pair of pruning shears won’t get the job done just as effectively. However, the pruning shears are not going to take out the 50-foot, 100-year-old white oak precariously dangling over

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