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The Most Important Conversation Your Company Isn’t Listening To

July 15, 2026 12:32 pm

How conversation intelligence is changing the way restoration companies sell, coach, lead, and grow. Every restoration company and really every home service business is trying to accomplish the same handful of objectives: grow revenue, create remarkable customer experiences, develop better leaders, and build stronger teams. Yet one of the most important drivers behind every one of those outcomes has historically been invisible the conversations happening every day between your employees and your customers, prospects, referral partners, and commercial accounts. Whether it’s a business development representative meeting with a property manager, a roofing estimator inspecting

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Meet the 2026 Customer Service Elite Award Winner

July 15, 2026 1:03 am

Since 2024, we have been asking restorers to name their favorite customer service rockstar. Our Customer Service Elite award is designed to recognize the vendors who support restorers every single day, and celebrate the ones who rise above the rest for their service and dedication to their customers. Nominees come from a plethora of vendor types including software platforms, tool and equipment manufacturers, suppliers, service providers, and more.  This year, we were thrilled to receive dozens of nominations, and our top four finalists brought in a record number of votes! In the end, Aramsco’s

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Brandon Burton Joins Learn To Restore as IICRC-Approved WRT Instructor

July 13, 2026 2:04 pm

LearnToRestore.com is excited to welcome Brandon Burton! Brandon will be joining us as an IICRC-approved instructor teaching the Water Restoration Technician (WRT) course. Brandon has an extensive 30+ year career in the restoration industry, working in all facets of restoration, and has provided consultation and training to more than 10,000 industry professionals. He is the principal of BIEC, a consulting firm focused on ‘advocating for the technical truth in Restoration.’  You can learn more about BIEC at www.burtonindoorenviro.com.  Brandon is an approved IICRC instructor for Applied Structural Drying (ASD) and Water Damage Restoration (WRT).

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The Claim Gap: Why Restoration Contractors Are Normalizing Underpayment

July 13, 2026 12:16 pm

Every restoration owner knows that claims get cut. The dangerous part is how normal it has become. Across more than 250 restoration companies, we keep hearing the same pattern: estimates come back lighter than expected, justified line items get rejected or reduced, and supplements turn into weeks of back-and-forth. Many teams describe a 10-20% gap as if it is simply part of doing insurance work. One owner told us his team no longer argues every small cut because a few hundred dollars on one claim does not feel worth the admin time. The problem

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The Hidden Cost of AI

July 13, 2026 8:00 am

Artificial intelligence is quickly becoming another tool in the restoration toolbox. Whether you’re drafting a customer email, summarizing a drying report, researching an insurance guideline, or brainstorming a solution to a difficult problem, AI has become an incredible productivity tool. As AI adoption continues to grow, you’re likely to hear terms like tokens, AI credits, and compute. They sound technical, but the underlying concepts are easier to understand than you might think. Think about a typical water loss. Running one air mover consumes electricity. Running twenty air movers and five dehumidifiers also consumes electricity.

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Deep Dive #3: Hiring & Retention | 2026 State of the Industry

July 9, 2026 10:39 pm

The restoration labor market is changing—and so are employee expectations. In the third 2026 State of the Industry Deep Dive on Hiring & Retention, in partnership with KnowHow, join our panel of industry leaders as they break down hiring trends, retention strategies, compensation data, and what it takes to build a company people want to work for.

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Q: Collection Speed Matters as Much as Profit Margins?

July 8, 2026 12:10 pm

Many Restoration Contractors much time focusing on trying to be profitable. They review margins, compare actual costs and look for ways to reduce their expenses. All of that is important. But there is another question that is just as important: How fast are you turning completed work into collected cash? Jobs can look profitable on paper and still create financial problems if the process of approving, invoicing and collecting takes too long.  This is becoming one of the most common challenges in the insurance restoration industry to date. Contractors are often required to finance

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PuroClean Earns Dual National Recognition for Franchise Culture and System Performance

July 6, 2026 2:18 pm

Top Rankings from Franchise Business Review and Entrepreneur Reinforce Why More Entrepreneurs Are Choosing PuroClean PuroClean, a leading international property restoration and remediation franchise, has earned two major franchise industry recognitions, earning placement on Franchise Business Review’s 2026 Top Franchises for Culture list and a spot in Entrepreneur’s 2026 Top 10 Franchises in the Maintenance category. The rankings place PuroClean on Franchise Business Review’s 2026 Top Franchises for Culture list and a spot in Entrepreneur’s 2026 Top 10 Franchises in the Maintenance category. The awards validate PuroClean’s franchise opportunity from two important perspectives. Franchise Business

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Don’t Solve Every Problem Alone

July 6, 2026 12:19 pm

Many years ago I worked with a consulting group that really upped my game as a leader. After working with our coach for a bit, I attended an in-depth, weeklong session that helped me see what I needed to work on to improve my level of management. I walked in feeling out of my depth, and I walked out feeling like I was armed with tools and processes to keep me focused on my own development.  One great tool I walked away with was a way to run tight meetings in order to problem-solve

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Reins and ProfitWorks Partner to Increase Equity Opportunities for Business Owners

June 29, 2026 11:24 am

Reins, a pioneering technology firm dedicated to empowering privately owned businesses through alternative equity solutions, today announced a strategic partnership with ProfitWorks, a company specializing in incentive plan design and profit education training, to help small business owners improve employee retention, engagement and succession planning. The partnership combines Reins’ alternative equity platform with ProfitWorks’ expertise in incentive plan design, profit education and business coaching. Together, the companies will help independent businesses connect performance to business outcomes and develop leadership pipelines that support long-term growth and succession readiness while preserving owner control. Recent studies show roughly one-third

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