Long-term Loyalty and Considering the Lifetime Value of Your Customer

We talk KPIs and analyzing data a lot when discussing the health of your business and how to really build a business that performs. One of the most important KIPs for me? The lifetime value of a customer. Are you tracking your customer journey and considering their value in the future or simply today? Service revenue is driven by the lifetime value (LTV) of your customers, and despite the nature of emergent disaster restoration projects, considering your LTVs gives long-term perspective in a space where the immediate transaction is often top of mind. In

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Spot On Marketing in 60 Seconds – Current and Relevant Content

In this week’s SOS marketing tip, we are highlighting the importance of current and relevant content for boosting your Google search rankings. Regularly updating your website, blog, and social media with fresh content not only improves your chances of ranking higher but also enhances your credibility and authority in your industry. Staying informed about industry trends, news, and events allows you to share valuable insights with your audience. By prioritizing current and relevant content, you can take full advantage of Google’s latest algorithm and stay ahead in the digital landscape. Start updating your content

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The RIA Convention and Expo: Redefining Community and Connection

The sold-out 2024 RIA International Convention and Expo witnessed a remarkable gathering of over 1,240 professionals, entrepreneurs, and thought leaders from across the country, giving way to the incredible momentum and buzz the industry is currently generating. Hosted in Dallas, Texas from April 8-10, the convention provided a platform for industry professionals to connect, learn from each other, and explore new opportunities. Not only did the RIA announce on-site that it had reached a record-breaking 1,600 members; the convention saw a record attendance for new attendees, with 530 (or 42.67% of the attendees) saying

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Lien It Or Lose It! Strongest Collection Tool In A Contractor’s Toolbox

Introduction to Construction Liens Did you know that Construction Lien laws have been in place since 1791? Thomas Jefferson established the Construction Lien Law to facilitate the construction of Washington, D.C. (located in Maryland at that time). For more than 230 years, these laws have been safeguarding contractors and their rights. The law is on your side, and it’s essential to understand and leverage your legal rights to ensure you receive proper payment. Construction liens, also referred to as mechanic’s liens or materialman’s liens, serve as powerful legal instruments designed to protect the rights

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Striking the Balance: The Art of Being Fair Yet Firm in Upholding Company Standards

In the dynamic landscape of our restoration businesses, maintaining a delicate equilibrium between being fair and firm in holding company standards is paramount. The essence of effective leadership lies in fostering a culture of accountability while ensuring that team members are treated with equity and respect. While it is imperative to drive self-accountability within the organization, there are times when direct and decisive action is warranted to address shortcomings in performance or behavior. Holding firm to company standards is a non-negotiable aspect of organizational success. These standards serve as the bedrock upon which the

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Understanding the Construction of Carpet – Why It Matters

It is crucial to have a comprehensive understanding of the construction process of a carpet, particularly regarding how the backings are bound. Not understanding this process can result in further damage being done to the carpet by well-meaning restoration and cleaning professionals. The Carpet Bonding Process First, the bonding is applied to the underside of the carpet, which acts as a foundation and supports the fibers. The bonding process involves the application of adhesives to the backing, which allows it to be pressed firmly onto the carpet’s underside. The result is a solid and

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Water Restoration for Restorers In a Hurry – Part 4

Lea el artículo en Español Part 4 of 8 In the early stages of my career, I once held the misconception that humidity itself could transport bacteria, potentially endangering customers’ health. It was a common practice to immediately deploy air movers to ‘control humidity’ following extraction, often overlooking the potential hazards involved. However, this notion can be perilous, yet it remains prevalent in the industry. – 12.4.2 Controlling Humidity and Stabilization (Initial Humidity Control) Stabilization  During the stabilization phase (humidity control), the focus is not on drying but rather on mitigating risks and preparing

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Restauración de Daños Por Agua – Para Restauradores con Prisa Parte 4

Read this article in English Parte 4 de 8 En las primeras etapas de mi carrera, una vez tuve la idea equivocada de que la humedad en sí misma podía transportar bacterias, poniendo en peligro la salud de los clientes. Era una práctica común desplegar inmediatamente ventiladores para ‘controlar la humedad’ después de la extracción, a menudo pasando por alto los posibles peligros involucrados. Sin embargo, esta noción puede ser peligrosa, pero sigue siendo prevalente en la industria. – 12.4.2 Control de Humedad y Estabilización (Control Inicial de Humedad) Estabilización Durante la fase de

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Why Restoration Sales Reps Fail – And What To Do About It

If you’ve owned or led a restoration company that employs sales reps, there’s a very good chance you’ll relate to the following questions: “My sales rep did $2.5M at their previous company, but it’s been 5 months and they’ve only brought in a couple of $15k jobs so far. How is that possible?” “My best sales rep is only at $250k in revenue for the year and they brought in $3M the previous year. What gives?” “I hired this gal, and she was the top sales rep for a commercial roofing company 3 years

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Spot On Marketing in 60 Seconds – Using Video in Your Marketing Strategy

Lights, camera, action! Discover the power of incorporating video into your marketing strategy in our latest video. From captivating your audience to boosting engagement and conversions, video has become a cornerstone of modern marketing. Join us as we explore the various ways businesses can leverage video content to stand out in today’s digital landscape. Whether you’re showcasing products, sharing testimonials, or providing valuable insights, video allows you to connect with your audience on a deeper level. Tune in now to learn how to harness the potential of video and elevate your marketing efforts to

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