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Referrals Right in Front of You

August 15, 2023 12:13 am

When the job is done and your client is happy and satisfied, it’s easy to send them on their way and look to the future. I see it all the time – good businesses that could be great if they remembered to nurture those important past client relationships. In a space where restoration work is often one and done, it’s easy to neglect what could prove one of your most important assets—past clients. Consider the client journey: property damage occurs, you answer the call to help, you solve the problem, rinse wash repeat. During

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Harnessing SWOT Analysis to Cultivate a 5-Star Restoration Team

August 14, 2023 6:25 pm

In the restoration industry, which is known for its unique and constantly changing demands, the importance of ongoing training and skill development cannot be stressed enough. This is particularly crucial for business owners and leaders who are dedicated to building a 5-Star restoration team. A tool that often remains underutilized and yet holds exceptional promise in this context is what we commonly refer to as the SWOT analysis. Known for its strategic insights, the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) can play a transformative role in the quest to cultivate a 5-star restoration

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Leadership Lessons: Why Getting Rid of Toxic High Performers is Necessary for a Positive Workplace Culture

August 14, 2023 8:35 am

As leaders, one of our most important responsibilities is cultivating a healthy and positive workplace culture. But what happens when a high-performing employee exhibits toxic behavior that undermines that culture? It can be a difficult decision, but we must be willing to take action, even if that means letting go of a high-performing toxic employee. The consequences of failing to address toxic behavior in the workplace can be severe. A prime example is Uber, where former engineer Susan Fowler’s 2017 blog post about the company’s toxic culture sparked an internal investigation that uncovered numerous

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ChatGPT: No Respect for Restoration Contractors, but Plenty for Customer Service

August 13, 2023 8:39 am

Dear David is a little different this month.  It seems one cannot pick up any form of media and not hear about artificial intelligence.  So, I thought I would see how intelligent ChatGPT is about the restoration industry.  Below is the word for word response to the request to write a 600-word paper, in the style of Rodney Dangerfield, about how ChatGTP will help restoration contractors service their customers better. Do you agree with the response? Tell me what you think by emailing [email protected]; subject: No Respect. Introduction: Hey, folks! I gotta tell ya,

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Google Business Profile in 60 Seconds

August 7, 2023 9:35 pm

Welcome to an all-new video column exclusively on C&R, in partnership with Spot On Solutions! These marketing videos give restoration marketers valuable information – in 60 seconds or less! Enjoy! Take 60 seconds to learn more about Google Business Profile and the impact it can have on your business!

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The Lost Art of Face-to-Face Marketing

August 7, 2023 8:30 am

There are many ways to drive business to a restoration company in today’s market. We have TPAs, Preferred Vendor Programs, Pay Per Click, SEO, and a myriad of other avenues to get the phone to ring. I am blessed to travel around the country attending many restoration industry conferences and trade shows. One of the topics that is not really spoken about anymore is face to face referral-based marketing. It seems to become a lost art in our industry. I know it is not as sexy as many of the aforementioned ways of getting

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Unleasing the Power of Modern Marketing

August 4, 2023 8:00 am

In the era of digital advancements, cleaning and restoration companies recognize the crucial role of leveraging modern marketing to achieve profitable outcomes. However, amidst overwhelming options it is challenging to know where to allocate your marketing efforts and resources.  We work with hundreds of cleaning and restorations companies and firmly believe that a combination of data-driven decisions and innovative techniques is the driving force behind growth, brand visibility, and unapparelled connectivity with your target audience. In this article we will dive into five things happening right now in digital marketing to set your sights

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Lessons from My Children: Kindness

August 3, 2023 8:03 am

“In a world where you can be anything, be kind.” – Clare Pooley, The Authenticity Project They say if you had your children in reverse order, you would’ve stopped at one, right? Well, I am not saying I would’ve stopped at one – Luca, our 4-year-old, is a bundle of wonderfulness (with a full dose of sass), but gosh did Levi have us fooled about parenthood. From day one, Levi has been calm, level-headed, and kind. On a daily basis, through his actions, he reminds and prompts me to be a better human. Levi

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Why Clean?

August 2, 2023 8:00 am

Cleaning plays an essential role in our daily lives. By safely and effectively removing soils, germs, and other contaminants, cleaning helps us to stay healthy, care for our homes and possessions, and make our surroundings more pleasant. But cleaning plays a significant role in remediation. Whether it’s related to water, fire, odor, microbial, or biohazard, cleaning is an essential part of returning a building and contents back to a pre-loss condition.  But this is not the only reason to clean.  We clean to help suppress particulates from becoming aerosolized during the drying process. In

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A Culture of Safety

August 1, 2023 8:13 am

Without people, a positive company culture isn’t relevant. Restoration company owners are in the people business, and the people we are responsible for just happen to restore damaged properties. We expect our team members to give us everything they’ve got when they’re at work. But how often do we stop and ask ourselves if we’re giving them everything we’ve got? If I asked you if your business is focused on safety, what immediately comes to mind? I bet the majority of us are going to say, “Of course! We conduct OSHA required training on

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