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PuroClean Named a Fastest-Growing Franchise and Top Franchise for Women in 2026

April 6, 2026 3:04 pm

PuroClean, one of the nation’s leading restoration franchise brands in property restoration and remediation, has earned dual national recognition. The brand was named one of the Fastest Growing Franchises in the March/April issue of Entrepreneur magazine and recognized by Franchise Business Review as a 2026 Top Franchise for Women. These recognitions showcase not only PuroClean’s commitment to growth, but also how the brand supports and empowers women in a male-dominated industry.   Fastest-Growing Franchise Recognition “The fastest-growing brands have cracked the code on expansion, proving they have the systems and market appeal that savvy

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Why AI Can’t Do Your SEO

March 26, 2026 8:00 am

Not long ago, I received an email from a business owner that started with a sentence I’ve been hearing increasingly lately: “ChatGPT says our SEO is broken.” You can probably guess what led to this email. Like much of the industry, calls had slowed down. Revenue had been tight. So, they decided to run their website through an AI tool to see if it could identify the problem. Within seconds, the AI machine generated a list of issues that supposedly explained why their “broken” website resulted in no leads. The conclusion seemed obvious to

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Clean Claims Launches OCR Smart Readings and Instant ESX for Faster Documentation

March 23, 2026 10:53 am

Clean Claims, a leading provider of connected technology solutions in the restoration industry, announced the launch of two major advancements designed to give restoration professionals their time and cash flow, back. Clean Claims offers an in-the-field ecosystem that is connected, including remote monitoring equipment, built to help restorers run cleaner, smarter, and faster, eliminating manual tasks and consolidating essential tools into one seamless platform. Clean Claims Launches New OCR Smart Readings The new OCR Smart Readings allow restorers to add manual moisture readings, thermal hygrometer readings, and dehumidifier output readings with just a simple

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The Silent Crisis of 2025: Why Restoration Pros Went Broke in a “Record” Hurricane Year

March 20, 2026 9:20 am

The Setup: A Year of Chaos… and Crickets Picture this: Three Category 5 hurricanes tearing across the Atlantic, billions in global damage – and your phone doesn’t ring. Your trucks sit idle. Your crews wait for work that never comes. Welcome to 2025 – the year that became one of the quietest claim years in recent memory. According to NOAA data, the 2025 Atlantic season recorded 13 named storms, 5 hurricanes, and 4 major hurricanes – with three Category 5s (Erin, Humberto, Melissa). Only 2005 had more. Yet, claims volume across the industry fell

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Fewer Claims, More Trouble: The Silent Shift Most Restorers Are Ignoring

March 19, 2026 2:58 pm

In my 30 years in restoration, the landscape has changed more in the last decade than in the two before it. Water damage claims are way down. Homeowners now face deductibles of $10,000, $50,000, or even a percentage of their entire policy. They hesitate to file. They know one more claim could raise their premiums. It could also jeopardize their insurability altogether. At the same time, insurance adjusters now act as water damage “experts.” They often make determinations remotely. They never step foot inside the home. Third party administrators have tightened their grip on

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Adversity Exposes Leadership (or Lack of It)

March 18, 2026 9:00 am

When Sports and Leadership Collide Most of you likely know by now that I am a hockey mom. I know many of you who read this are also parents of children actively involved in sports, and most of us wouldn’t want it any other way. There is a sense of belonging and empowerment that comes from being part of a team – both in sports and at work. We are grateful both our boys (ages 11 and 6) love to be active and participate in a multitude of activities with hockey being the core

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Quality Contracting, Inc. Joins Restoration Affiliates

March 17, 2026 9:00 am

A Growing Network of Trusted Local Restoration Experts Restoration Affiliates (RA), a national network of independently owned, full-service disaster restoration companies, continues to advance its mission of providing nationwide coverage through trusted local experts. Restoration Affiliates (RA) is pleased to announce the addition of Quality Contracting, Inc.. Quality Contracting joins a growing group of established restoration firms committed to consistent response, clear communication, and high-quality service across markets. With Quality Contracting joining the network, RA continues to strengthen its ability to provide “National coverage, local expertise.” RA’s members are established market leaders with proven

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If Our Jobs Are So Profitable, Where Is the Cash

March 13, 2026 12:12 pm

Many restoration contractors assess job profitability by tracking revenue, labor, and subcontractor expenses. However, this narrow view often overlooks hidden costs that impact true margins. Several expenses never find their way back to individual jobs. These include unallocated labor burdens and salaried employees. Equipment-related costs such as depreciation, maintenance, fuel, and transportation. Material expenses, particularly bulk-purchases, consumables and supply losses, which can all quietly erode profitability. Let’s not forget about the cost it takes to run a business. Things like administrative overhead, travel time, marketing & technology expenses, mobile devices, utility bills, and other

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The 7 Hidden Marketing Mistakes Costing Mold & IAQ Companies Thousands—and How to Avoid Them

March 13, 2026 11:48 am

What restoration and IAQ business owners need to know to protect their company All companies need to market—in good times and bad. If you are not actively marketing, you are effectively yielding ground to your competitors. Marketing is not a “nice to have.” It is a revenue generator and business investment. Most mold and indoor air quality (IAQ) companies understand this reality, but many don’t have the budget for a full-time marketing staff. As a result, owners handle marketing themselves or outsource to agencies. Both approaches can leave business owners vulnerable to issues they

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WHITE GLOVE WOW: Delivering Excellence and Cultural Sensitivity

March 13, 2026 11:02 am

A Luxury Home Requiring More Than Standard Restoration The Challenge A ~4,000 SF luxury home in Sandy, UtahArchitectural details requiring the highest careWater damage visible along crown moldingDamage extending through hallway wallsCeiling opened to assess structural damagePrecise documentation of damage scope The residence, a ~4,000 SF, two-level luxury home in Sandy, Utah, required mitigation through full restoration following a property loss. The main challenge was meeting very high hygiene and cultural standards — not just technical complexity. The insured maintained strict cleanliness protocols rooted in health considerations and cultural expectations. The homeowners were in Japan and Korea during

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