Articles

The Down and Dirty Truth About Insurance Agent Sales

I get told nearly every day, “Gerry, tell me the truth about selling to insurance agents. I used to go after them to generate leads for my business, but I just don’t know if it’s worth doing anymore.”  Sometimes I hear this, “Gerry, what is your prediction of the lead viability for insurance agents in the coming years? We successfully get leads from insurance agents now, but how can we be sure to maintain this in the future.” Can you relate? I know I’ve been in nearly each position throughout my five decades in the

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Leaning Into Curiosity

Diversity, equity, and inclusion – abbreviated DEI, and sometimes DEIB with an added “B” for belonging – are topics that have a growing presence in the social and corporate zeitgeist. You’ve likely seen news stories, have liked (or disliked) social media posts, taken polls, or have attended conferences where any or all of those terms were mentioned. And yet, just knowing how to properly define them, not to mention applying or addressing them in your company, can feel daunting. I know the first time I heard the phrase DEI as the COO of my

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2023 HR Top Trends and Priorities

In just a couple of months, it will be 2023! Can you believe it?! According to Marty McFly, everyone should have hover boards and able to instantly rehydrate an entire dinner. Even though Marty may have been off by a few years, human resources has been catapulted into shaping the future of the workplace.  Human resources have changed drastically since the pandemic began 2 ½ years ago and has continued to evolve and shift to accommodate the growing competitive labor market and generational shift. Each year, priorities and trends have shifted very much in

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Drying Meets Technology: Integrations in Restoration

In September, Encircle and Phoenix Restoration Equipment announced the integration of the Encircle platform with Phoenix’s DRYLink technology. Kris Rzesnoski, VP of Encircle, and Erin Hynum, Business Unit Lead for Phoenix, have spent many years with their teams pushing toward greater innovation and collaboration in the industry. In this podcast, Kris and Erin discuss why integrations like this are important, what this means for contractors, and what they see on the horizon with drying technology and equipment.

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Increase Profits By Improving Communications

Miscommunications lie quietly beneath the surface of most problems in cleaning and restoration transactions. Commonly-overlooked communication problems lead to liability issues and collection problems. Here are some tools to prevent these problems, avoid bad online reviews, and get paid faster! Address the “Communication Driver” In business transactions, we need to convince the other parties that they are better off transacting with us than not transacting with us. The challenge is that we often have different priorities than those with whom we do business. If we fail to find any common ground, the transaction will

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Protecting Your Techs and Trucks

Two important challenges our customers face in the restoration industry are acquiring and retaining technicians and securing the work trucks needed to safely and efficiently get from job to job. The labor market and global supply chain issues caused by the global pandemic have exacerbated these challenges. Additionally, the cost of wages, vehicles, raw materials, commercial auto insurance, and fuel are all rising.  There are tools to reduce the risks associated with your technicians’ driving behavior and motor vehicle record. The improved driving behavior in turn reduces the wear and tear on your vehicles,

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Restoration Technical Institute – 4th Quarter Class Listing

Restoration Technical Institute (RTI) announces available training courses for 4th quarter of 2022.  Visit our website for additional learning opportunities including health, safety and compliance courses, FREE webinars and more: https://courses.rtilearning.com/ IICRC Water Restoration Technician (WRT) – LIVE Online w/Destry Ransdell https://courses.rtilearning.com/product/water-restoration-technician-wrt-live-online-10-4-6-22 DATE:  October 4-6, 2022 TIME:  10AM – 5PM (EST) COST:  $499 IICRC Applied Microbial (MOLD) Remediation Technician (AMRT) – In Person w/Destry Ransdell https://courses.rtilearning.com/product/iicrc-applied-microbial-remediation-technician-10-18-21-22 DATE:  October 18-21, 2022 TIME: 8AM – 5PM (EST) COST:  $1,095 Large Loss Mastery Super Course – In Person w/Tom McGuire & Chuck Boutall https://courses.rtilearning.com/product/large-loss-mastery-super-course DATE:  October 25-28,

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Onboarding Workshop – Learn How to Properly Onboard Your Clients!

After developing and teaching Client On-boarding to literally 1000’s, Klark Brown and Restoration Advisers has finally brought this to a very interactive live virtual workshop specifically created to provide a very tactical tool for ANY Restoration/ Emergency Services contractor. Klark and Toby have made it a mission to arm todays professionals with credibility and trust to better combat confused and understand the ecosystem surrounding insurance. You may be playing catch too often and continually experiencing growing receivables, clients feeling under-represented ultimately feeling bullied by their carrier. Register immediately for this industry changing 2 day workshop 

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Changing Our Project Management Mindset

Our Project Managers have always played an absolutely critical role for our companies. They often engage the projects with the most moving parts, longest exposure to the client relationship and often more vested parties. However as our teams grow, adapt and deploy more and more technology, ultimately the role of our Project Managers becomes even more impactful.   As challenging as the role is, it’s common for many of us to slip into a state of firefighting and develop a perspective that as long as we are running and gunning at full speed, then we

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Sales, Marketing, & Branding: What’s the Difference?

So, what is the difference between sales, marketing, and branding, anyway? People often lump those first two words together, when they are in fact quite different roles – and require different talents! In this episode of Restoration Today, Jeff Jones, the Director of Sales and Marketing for Violand Management Associates, brings his knowledge of the industry – after having spoken with hundreds of restoration companies – on what solid sales and marketing people or teams look like, the differences in sales people (aka hunters vs. farmers), and also discusses the role branding plays in

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