
The Down and Dirty Truth About Insurance Agent Sales
I get told nearly every day, “Gerry, tell me the truth about selling to insurance agents. I used to go after them to generate leads for my business, but I just don’t know if it’s worth doing anymore.” Sometimes I hear this, “Gerry, what is your prediction of the lead viability for insurance agents in the coming years? We successfully get leads from insurance agents now, but how can we be sure to maintain this in the future.” Can you relate? I know I’ve been in nearly each position throughout my five decades in the








