Head Heart and Boots

Head, Heart and Boots (formerly Mit/Resto Mastery) brings together the dynamic duo of Brandon Reece and Chris Nordyke, two restoration industry veterans who are dedicated to sharing their knowledge on operations, organizational development, commercial sales strategy, customer experience, and transformational culture.

Head, Heart and Boots will appear in the Restoration Today eNewsletter and on the C&R website on the third Tuesday of each month.

The Most Important Conversation Your Company Isn’t Listening To

How conversation intelligence is changing the way restoration companies sell, coach, lead, and grow. Every restoration company and really every home service business is trying to accomplish the same handful of objectives: grow revenue, create remarkable customer experiences, develop better leaders, and build stronger teams. Yet one of the most important drivers behind every one of those outcomes has historically been invisible the conversations happening every day between your employees and your customers, prospects, referral partners, and commercial accounts. Whether it’s a business development representative meeting with a property manager, a roofing estimator inspecting

Read More »

We Didn’t Have Titles. We Had Each Other. The Power of Informal Peer Groups

Early in my restoration career, I didn’t lack drive, intelligence, or work ethic. I lacked people. My professional world ended at the logo on my shirt, and that logo was shared by just six others within Violand Management at that time. No outside peers. No external perspectives. No one beyond the said four walls of our company that I could lean on to challenge my thinking or confirm I wasn’t about to make an expensive mistake. Every decision, doubt, and hard lesson stayed trapped inside that small circle. Whether I realized it or not,

Read More »

The Problem with Ride-Alongs—and What to Do Instead

Sales managers doing ride-alongs with their reps is commonplace in B2B sales. I’ve done it myself and recommended it to owners, GMs, and sales leaders for years. Most think of ride-alongs as a management activity—a half or full day in the field, attending sales meetings and shadowing cold calls with a rep, all while literally riding along in their vehicle. How else do you coach or develop your salespeople? You’ve got to get out in the field to see how they’re doing, right? Before we get into why ride-alongs can be more harmful than

Read More »

Undeserved Job Titles are Killing Restoration, and It’s Time to Fix It

In the early 2000s, the restoration industry was built on grit, skill, and accountability. Titles meant something. You didn’t call yourself a Project Manager until you’d earned the scars. You didn’t write estimates until you understood every nail, every layer of drywall, every code requirement. Technicians were leaders in the field, guiding homeowners from chaos to closure with confidence. Fast forward to 2025. Let’s be blunt: titles have become watered down. The industry is flooded with “Project Managers” who have never managed a budget, “Estimators” who don’t know a truss from a T-bar, and

Read More »

The Superpower of Tomorrow’s Leader

A few days ago, I dragged a buddy, Ali, into my program day at the gym—fourth week, failure sets, the kind of session you don’t invite friends to unless you’re feeling mischievous. Mid-set he’s chirping in my ear, making me laugh, trying to keep up. Afterward I was wrecked in the best way. That workout reminded me of something simple and easy to forget: there is this intangible, hard-to-quantify value of working out with a partner versus by yourself. Put the right two people together and suddenly one plus one equals three. That same

Read More »

From King to Sage: Leading With Wisdom in the Second Half of Life

In Fathered by God, author John Eldredge describes six stages of a man’s journey: Beloved Son – Learning you are loved and delighted in. Cowboy – Testing yourself through work, adventure, and risk. Warrior – Fighting for what matters most. Lover – Awakening to beauty, intimacy, and emotional depth. King – Building your empire, making investments, protecting your people. Sage – Passing on hard-earned wisdom to the next generation. For many leaders, the bulk of our careers are spent in the “King” stage—making the big calls, carrying the weight of responsibility, and guarding the

Read More »

5 Keys to Managing a High Performance Restoration Sales Team

Leading a high-performance restoration sales team isn’t just about hiring charismatic reps or setting ambitious goals—it’s about engineering an environment where consistent execution, strategic planning, and full-team alignment become the norm. In this article, I’m breaking down five essential levers that drive sales success in restoration: the tools, rhythms, and frameworks that separate the teams that consistently win from those who stall out or churn talent. Whether you’re building a sales org from scratch or leveling up an existing crew, these keys will help you move from chaos to clarity—and get results that stick.

Read More »

Five Building Blocks of a Customer Experience Culture

2024 was a rough year for a lot of restoration companies, given a pretty significant dip in insurance claim volume. For many restorers, though, this was the push they needed to finally go hard after commercial business. However, what you quickly learn is that selling and servicing commercial clients is a different game than serving Mr. and Mrs. Jones. It truly requires a different mindset about the business.  In particular, it requires that we shift our thinking about customer experience. In this article, I’m going to attempt to lay out the five critical components

Read More »

Disaster is Coming—And Workers Aren’t: 4 Crucial Steps You Can Take to Overcome the Restoration Industry’s Labor Shortage Now

When disaster hits, your clients count on you to show up strong—but let’s shoot straight: this labor shortage is a beast. It’s not just a perception or talk around the coffee pot; the struggle is real and backed by solid industry research, like the latest C&R State of the Industry Report (November 2024), which calls out how fragmented we’ve become and emphasizes the urgent need for a unified response to the skilled labor gap. You’re feeling it every day as you hustle to staff your team, maintain morale, and handle an ever-increasing workload. In

Read More »

The Three Major Challenges Facing Independent Restorers—and How to Overcome Them

The restoration industry is shifting rapidly, and independent restorers face an uphill battle to stay competitive. While consolidation, evolving claims management, and technological advancements reshape the market, those who fail to adapt will struggle to survive. This article outlines the three biggest challenges restorers must address and provides a clear roadmap to overcoming them. Challenge #1: The Growing Threat of Industry Consolidation and Increased Competition Independent restoration companies are increasingly competing with large, private-equity-backed firms that are rapidly acquiring smaller operations. These large consolidators have access to substantial capital, advanced technology, and deep relationships

Read More »
Latest Posts
Most Popular