Head Heart and Boots

Head, Heart and Boots (formerly Mit/Resto Mastery) brings together the dynamic duo of Brandon Reece and Chris Nordyke, two restoration industry veterans who are dedicated to sharing their knowledge on operations, organizational development, commercial sales strategy, customer experience, and transformational culture.

Head, Heart and Boots will appear in the Restoration Today eNewsletter and on the C&R website on the third Tuesday of each month.

Scaling Your Business: A Path of Learning and Leveling Up

I just wrapped up a great conversation with someone who’s seen it all in business. We got deep into a topic that every entrepreneur eventually wrestles with: growth. In this industry, we live on the extremes. One week, you’re firing on all cylinders, everything is clicking, and it feels like you’re at the top of your game. The next, you’re stuck in what Brandon and I call the “troughs of sorrow”—those brutal moments where you’re grinding through problems you never saw coming. And here’s the truth: that cycle doesn’t stop. But what separates those

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The Critical Importance of Proper Sales Onboarding

  As someone who has spent years recruiting, hiring, and managing sales teams, I’ve experienced the highs of landing a promising new hire and the crushing lows of seeing their potential unravel because of missteps I could have prevented. Early in my career, I was guilty of what many leaders do: recruiting someone I believed was a rock star, handing them a laptop and a list of contacts, and saying, “Go make it happen.” I expected results without providing the map to get there. The consequences were predictable but still painful. Talented people struggled

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Walking the Talk: Leadership and Accountability in Real Life

Accountability isn’t a concept we just preach to our teams—it’s something we have to live out, day in and day out. And sometimes, it’s messy. It means owning up to our mistakes, having hard conversations, and being willing to hold ourselves to the same standards we expect of others. I recently had one of those moments. You know, the kind where your own behavior comes under the microscope, and you realize you’ve been falling short. It wasn’t fun, and it sure as hell wasn’t comfortable, but it was a turning point—one that reminded me

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We’re Missing the Mark on Customer Experience in Disaster Restoration

One of the biggest mistakes we’re making in the disaster restoration industry isn’t technical, it’s strategic—and it’s costing us. We’ve become experts at drying out basements, cleaning up after fires, and restoring homes and buildings after hurricanes, but there’s one area where we’re falling short: customer experience. Here’s the hard truth: we aren’t thinking strategically enough about the experience our customers are having from the moment they first call us to the time we wrap up the job. Many of us are operating under the assumption that if we deliver a high-quality restoration service,

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Can We or Should We? Leadership Lessons in Thoughtful Decision-Making

Leadership, at its core, isn’t just about making decisions. It’s about making the right decisions—ones that consider not just what can be done but what should be done. This distinction came into sharp focus during a recent conversation I had with Wayne Hudson, a colleague who challenged me in a way that made me take a hard look at my leadership style. As leaders, we often get caught up in the whirlwind of tasks, deadlines, and urgent demands. But how often do we slow down enough to ask, “Is this the right move for

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Getting to Your Freedom Point

Simon Sinek kicked off the conversation about the “why” behind things back in 2009 with his book “Start With Why” and his uber-famous TED Talk that same year. In many ways, I think this concept, led by him, marked what has become a massive change in business: this idea of bringing our people along with us, leading with more transparency, getting better at communicating the vision and what’s in it for them and helping connect the dots so that people understand the purpose and impact of things that might otherwise be mundane, hard, or,

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Why On Earth Would I Hire A Consulting Firm?

What’s the value of a consultant? My fiancé asked me that this week. If you want to know the answer, grab a cup of coffee, and let’s get philosophical this morning. As the business manager at a consulting firm, I wear many hats. Oftentimes people ask me what I do for work, and when I try to explain it, it sounds a lot like the way people sound when they try to talk with a mouth full of water. I work hard to be an effective communicator, so if I have your permission to

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Stacking Deposits for the Win: Elevating Restoration Operations

In the bustling, high-stakes world of insurance restoration, where moments matter and every interaction counts, one strategy stands out for its simplicity and effectiveness: “Stacking Deposits for the Win.” This approach, rooted in the power of incremental agreement and building trust, can transform the way restoration contractors engage with clients and team members, ensuring smoother project execution and heightened customer satisfaction. Imagine this: a home devastated by water damage stands as a testament to the havoc nature can wreak. The homeowners are stressed, their lives upended, and they look to you for solutions. At

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Striking the Balance: The Art of Being Fair Yet Firm in Upholding Company Standards

In the dynamic landscape of our restoration businesses, maintaining a delicate equilibrium between being fair and firm in holding company standards is paramount. The essence of effective leadership lies in fostering a culture of accountability while ensuring that team members are treated with equity and respect. While it is imperative to drive self-accountability within the organization, there are times when direct and decisive action is warranted to address shortcomings in performance or behavior. Holding firm to company standards is a non-negotiable aspect of organizational success. These standards serve as the bedrock upon which the

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Why Restoration Sales Reps Fail – And What To Do About It

If you’ve owned or led a restoration company that employs sales reps, there’s a very good chance you’ll relate to the following questions: “My sales rep did $2.5M at their previous company, but it’s been 5 months and they’ve only brought in a couple of $15k jobs so far. How is that possible?” “My best sales rep is only at $250k in revenue for the year and they brought in $3M the previous year. What gives?” “I hired this gal, and she was the top sales rep for a commercial roofing company 3 years

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