Articles

Quick Take: 5 Tips for Social Media Marketing

In today’s marketing world, influencers and social media can tip the scales in favor of your restoration firm and its services as long as you maintain quality and address customer service needs. Moreover, Raven Faudel, project coordinator at PHC Restoration, says social media marketing can help generate leads for restoration firms. Faudel offers several tips on how to execute your social media marketing plan once you’ve adopted it.  Post a variety of content consistently.  Highlight your team.  Interact with your followers.  Use hashtags.  Build relationships. Posting once per day with a variety of content across

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Insurable Interest

Insurable interest exists when a person derives benefit from the existence of, or ability to use, an item whether or not they own it. Insurable interest is a basic equirement for the issuance of an insurance policy   Insurable interest is a term thrown around a lot in insurance claims. As property damage restoration contractors, we do not necessarily need to be fully versed in all insurance languages, but we should know the basics. I used to think that having insurable interest means you are the owner of the property, but I was wrong.

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Finding My Way

*PINCH* Yes, that was me pinching myself. I remember the first time I walked into the RIA annual board meeting after being appointed chair of the Restoration Council just three short years ago. I felt like such an imposter. How did I earn the right to be sitting here with all these talented, wise, and, in some cases, legendary restoration business leaders? What could I possibly bring to the table? Did I belong here? It wasn’t the first time I had this feeling. I had a flashback to when I was first introduced to

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Welcome to My World

An Adjuster’s Review of the Insurance Industry I’ve worked in the claims environment in nearly every imaginable setting throughout my adult life. I’ve developed an insight and intuition to read between written lines, but also between facial lines. I’ve developed a healthy cynicism when needed, a compassionate soul when elicited and an honest tongue when allowed to express it. I’ve attended several insurance claim conferences this year. I’ve been in adjuster meetings where contractors were not invited. I’ve been smuggled into contractor meetings where adjusters were not invited. I’ve been to significant conferences where

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Managing Relationships During a Transition of Leadership

This article is part of the Young Restorer’s Column, which includes insights from industry professionals 35 and under who are part of RIA’s Young Professional Restorer’s Community (YPRC). You just got a promotion to a management position in your organization, and not only will you be managing projects or specific tasks but you are also going to be managing people that were once your co-workers. At first, you think this will be fine, nothing will change, we’re still friends on Facebook. It won’t be a big deal. Then, two weeks into the position you

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Equipment Buying: Get the Most Bang for Your Buck

Starting a business can be expensive, and part of those costs include buying the equipment employees need to do the job right. For cleaning and restoration professionals, some basic needs include a moisture meter, service van, a truck mount extraction unit, dehumidifiers and fans. When they start out, many have only a few pieces of equipment, but as their business needs expand, so too should the tools in their arsenal. According to Jeremy Reets of Reets Drying Academy, business owners should buy enough equipment “to do one good-sized job.” He notes that the rent

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Having Tough Conversations in the Workplace

Having a tough conversation with an employee, peer or boss is one of the hardest things we do in management. Unfortunately, most managers would prefer to avoid confronting issues altogether. Only making matters worse is the strong tendency to avoid an issue until you “can’t take it anymore” and then blowing-up on an employee. Equally as frustrating for managers, and quite common, is how previously coached items continue to happen. To help make these conversations a bit easier, Joe Sample, president of VoiceSifter will be presenting during a webinar on Wednesday, June 20 at 1

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My Most Challenging Project

In 2017, C&R launched a department titled “My Most Challenging Project,” in which we ask members to share their most difficult projects and lend advice on how others can solve similar challenges. Joe Meyers, CR, WLS, CMP, RTPE 0005, project manager and branch manager for Hammer Restoration was contacted by a third-party administrator (TPA) to perform mitigation services on a 10,000-square-foot, two-story religious retreat center. After the project commenced, chaos ensued. Read on the see how Meyers navigated the chaos and came out on top. What Were the Challenges? Hammer Restoration, established in 1964, is a

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Labor Shortages

Recently, Bloomberg published an article discussing what record-low unemployment looks like in America and what impact it’s having on businesses big and small. Boy, did it ring bells with me. The article pointed out the difficulties many business owners are now facing in hiring and retaining employees, and went on to illustrate some of the inventive hiring choices that sometimes result in this situation. But in the restoration industry, you can’t cut corners on hiring. While some industries can look to hire people with difficult pasts, all our employees have to pass background checks.

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The Power of Saying No

Learning how to say “no” is not easy for anyone. Gain some insight from a millennial’s perspective on managing time and priorities. I remember it like it was yesterday. It was a late afternoon on a bitter cold Wednesday in January — two days into the week and only two days left to go. The sun was setting and golden light was pouring into my office, almost blinding, but warm. The outside temperatures had everyone on edge. One week it was negative 10 degrees for 15 days straight (a restorer’s dream), and the next

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