Facebook Youtube Linkedin Instagram
SUBSCRIBE NOW
Main Menu

Articles

2024 C&R Top Content

December 24, 2024 7:00 am

In 2024, C&R shared and published hundreds of articles, podcasts, videos, news releases, and more! Here are the most popular posts in every category this year! Most-Read Articles in 2024 2024 Restoration Trends Predictions https://www.candrmagazine.com/2024-restoration-trends/ written by Phillip Rosebrook, Jr, CR from Business Mentors Why Restoration Sales Reps Fail – and What to Do About It https://www.candrmagazine.com/why-restoration-sales-reps-fail-and-what-to-do-about-it/ written by Chris Nordyke of Floodlight Consulting Group Accountability – Why Do We Avoid It? https://www.candrmagazine.com/accountability-why-do-we-avoid-it/ written by Marcie Richardson of Guarantee Restoration Services in Baton Rouge, Louisiana Meet 2024 Customer Service Elite Winner Brandon Christie of

Read More »

Review of 2024 Restoration Trends

December 23, 2024 8:00 am

For over 10 years, I have presented my thoughts on expectations for the future in the disaster restoration industry with a primary focus on the next year.  In my position as a business advisor to the industry and my nearly four decades of restoration experience, I endeavor to identify the top issues that will impact restoration professionals in the near future.  I feel that grading my predictions is a relevant practice to establish credibility for my thoughts on the coming year.  When I think about the critical issues that impacted restoration last year, I

Read More »

Spot On Marketing in 60 Seconds – The 12 Do’s of Marketing

December 20, 2024 3:18 pm

The holidays aren’t just for celebrating—they’re also the perfect time to give your business the gift of growth. That’s why we’ve put together the “12 Do’s of Marketing,” a list of essential strategies to help you end the year on a high note and prepare for success in the new year. From optimizing your website for SEO and leveraging social media to creating a referral program and investing in video marketing, these actionable tips cover everything you need to strengthen your marketing efforts. The best part? You don’t have to tackle it alone. Spot

Read More »

The Critical Importance of Proper Sales Onboarding

December 17, 2024 8:29 am

  As someone who has spent years recruiting, hiring, and managing sales teams, I’ve experienced the highs of landing a promising new hire and the crushing lows of seeing their potential unravel because of missteps I could have prevented. Early in my career, I was guilty of what many leaders do: recruiting someone I believed was a rock star, handing them a laptop and a list of contacts, and saying, “Go make it happen.” I expected results without providing the map to get there. The consequences were predictable but still painful. Talented people struggled

Read More »

Inspectors Help Restorers

December 16, 2024 8:22 am

As a restoration contractor, relief happens when the customer signs off and the check clears. Worry returns when the phone rings several months later when the client has a problem. Sometimes, these issues are small and easy to fix. Sometimes, they’re bigger and need more attention. More often than not, a flooring inspector can help you determine whether the problem is related to your work or falls outside your responsibility. Flooring issues sometimes arise weeks, months, or years after the restoration is completed.  Here are some issues, what an inspector looks for, and their

Read More »

Case Study: ATI’s Cleanup of the Historic Tustin Hangar Fire

December 12, 2024 8:49 am

On November 7, 2023, a fire erupted at the historic former Marine Corps Air Station (MCAS) Hangar in Tustin, CA. Built in the 1940s, this massive structure was one of the largest wooden buildings in the world, spanning over 1,000 feet in length, 300 feet in width and standing over 17 stories high. The fire not only destroyed this iconic landmark but also unleashed asbestos and hazardous debris across a six-mile radius, affecting neighborhoods, schools, parks, and public spaces. This disaster triggered a local state of emergency, requiring an urgent and large-scale cleanup effort.

Read More »

Conceptos Básicos de Energía para Restauradores con Prisa | Parte 7

December 10, 2024 8:06 am

Read the article in English Para que puedas entender el siguiente tema, déjame explicarte qué hace la energía. La energía es un tema complejo, demasiado detallado para cubrirlo por completo. Sin embargo, entender los conceptos básicos de la energía es crucial, especialmente para los estudiantes que toman cursos de IICRC. Vamos a desglosarlo:  Todos sabemos que el agua (H₂O) existe en tres estados: sólido (hielo), líquido (agua) y gas (vapor de agua). Cada estado contiene una cierta cantidad de energía: Sólido (hielo) = Baja energía  Líquido (agua) = Energía moderada  Gas (vapor de agua

Read More »

Energy Basics for Restorers in a Hurry | Part 7

December 10, 2024 8:02 am

Lea el artículo en Español In order for you to understand the following subject, let me explain what energy does. Energy is a complex matter that is far too detailed to cover fully in one article. However, understanding the basics of energy is crucial, especially for students taking IICRC courses.   Let’s break it down: We all know that water (H₂O) exists in three states: solid (ice), liquid (water), and gas (water vapor). Each state contains a certain amount of energy: Solid (ice) = Low energy Liquid (water) = Moderate energy Gas (water vapor H₂O)

Read More »

7 Strategies for a Successful Sales Team

December 9, 2024 8:07 am

In sales, the teams that rise to the top are those who operate with purpose, a refined message, and consistency. By building a strategy with strong leadership, clear differentiators, and disciplined execution, these teams outperform their competition.  Below are seven effective strategies employed by successful sales teams to achieve sustained growth. These elements are also essential for driving top-line revenue and long-term client relationships. 1. Narrow Down the Number of Targets: Make the World Small One of the first and most crucial steps for successful sales teams is the deliberate narrowing of their target list.

Read More »

The Power of Automated Review Management and AI-Enhanced Local SEO

December 6, 2024 8:21 am

What’s This About? Did you know that nearly 87% of consumers read online reviews before engaging with a local business? For small and medium-sized cleaning and restoration (C&R) businesses, managing an online reputation and ensuring visibility in local searches can be time-consuming yet critical to success. With increased competition and evolving customer expectations, leveraging technology is no longer a luxury—it’s a necessity. One of the most impactful innovations reshaping the way C&R businesses operate is the integration of AI into review management and local search optimization. In a world where customer trust is heavily

Read More »
Latest Posts
Most Popular

Want Access
to Exclusive
Content?

SUBSCRIBE
NOW