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Add A Zero: Ready to Take Your Restoration Company to the Next Level? Here’s How to Break into the Commercial Market!


September 26, 2024 9:09 am

Not every restorer, estimator, project manager, or business owner starts off thinking about commercial restoration. But let’s face it—everyone eventually wants to get there. It’s the natural evolution in our industry: you begin in residential, learn the ropes, and dream of “graduating” to the bigger, bolder world of commercial. But here’s the kicker—it’s not as simple as just making the switch. If you’re wondering how to break into this highly competitive market, you’re in the right place. We’ve been there, done that, and we’ve helped others do it too. Commercial work is exciting, rewarding, and

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Revive Your Entrepreneurial Spirit

September 25, 2024 11:21 am

Burnout is an all-too-common challenge for business owners, and our industry is ripe with conditions that feed burnout. The pressure to serve our teams, customers, make payroll, grow, help customers in the middle of the night, see our families, and on and on can drain even the most passionate entrepreneurs. Next issue, we release the State of the Industry study – and it includes some data on burnout. You might be surprised by what you see.  Let’s not let burnout win.  Here are a few tips to help you revive your energy and passion

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Spot On Marketing in 60 Seconds – Conversions That Matter

September 24, 2024 6:30 pm

Tracking the right conversions is essential for driving business growth. Vanity metrics like impressions and clicks offer insight into reach but don’t reflect true success. To measure what really matters, focus on key interactions like phone calls, form submissions, and text messages—these are the final steps before a lead turns into a paying customer. By tracking these critical touchpoints, you can directly link ROI to your marketing efforts, helping you identify which strategies are driving real results. When you focus on meaningful conversions, you can make smarter, data-driven decisions that fuel business growth. Need

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Letter to the Editor: No One is Coming to Save You

September 24, 2024 7:02 am

If you watch enough TV, especially reality TV like Naked and Afraid, Bear Grylls, or maybe even Survivor, you may have heard the phrase “prepare to self-rescue.” Self-rescue means being prepared for the worst and knowing that no one is coming to save you. It’s a mindset of personal responsibility that climbers, wilderness adventurers, and military personnel live by—and business owners should, too. Just as survival experts prepare for the worst, restoration business owners face unpredictable demand, regulatory hurdles, and high-stakes projects. When things go wrong, the only one who can save the business

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Build and Grow a Biohazard and Hoarding Cleanup Franchise to Make A Positive Impact

September 23, 2024 10:28 am

Millions of Americans are affected by hoarding. Experts estimate that 3-5 million people exhibit hoarding behavior, but the true impact of the disorder is much greater.  When a person displays moderate to severe symptoms of hoarding, their behavior touches many other people, including friends and family, caretakers, neighbors, employers, emergency and safety workers, health care providers and service professionals such as plumbers, electricians and delivery service employees.  Hoarding is a community-wide issue. Addressing such a complex and deeply emotional matter requires skill, experience and training as well as empathy, discretion and a commitment to

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The Unsung Heroes Award: Meet the 2024 Winners!

September 18, 2024 11:14 am

Meet the Judges Amanda Stichter | VIRTUAL VISION COMPUTING Amanda Stichter holds a Master’s in Executive Leadership from Liberty University and has more than 15 years of experience in brand and marketing strategy. As the Chief of Operations at Virtual Vision Computing, Amanda partners with home-service companies across the country through strategic marketing efforts. Amanda hosts a regular podcast called The Branding & Building Podcast (formerly Digital Dialogues) where she interviews industry experts about the story and how they built their businesses to last.  You can reach her at [email protected] or at 715-803-6181. Brandon

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Can We or Should We? Leadership Lessons in Thoughtful Decision-Making

September 16, 2024 7:45 pm

Leadership, at its core, isn’t just about making decisions. It’s about making the right decisions—ones that consider not just what can be done but what should be done. This distinction came into sharp focus during a recent conversation I had with Wayne Hudson, a colleague who challenged me in a way that made me take a hard look at my leadership style. As leaders, we often get caught up in the whirlwind of tasks, deadlines, and urgent demands. But how often do we slow down enough to ask, “Is this the right move for

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Mastering CAT Season: Expert Insights from Industry Leaders

September 16, 2024 11:34 am

Lea el artículo en Español Contributors: Phillip Welsh: Phillip Welsh is the owner of Paul Davis Restoration in Central Florida, where he leads a dedicated team in restoring and rebuilding properties affected by disasters like water damage, fires, mold, and storms. Serving the areas of Orange, Seminole, Osceola, and Brevard, Phillip’s commitment to excellence has made his franchise a leader in the industry. With a team of over 70 skilled professionals, his goal is to help homes and businesses quickly regain their functionality and beauty. Outside of work, Phillip is a devoted family man, living

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Moisture Content – What is it?

September 10, 2024 8:40 am

Our meter shows Doug Fir bottom plates at 25% MC. What does that mean? Let’s start with what it doesn’t mean. It’s not that the wood is 25% full and can only hold another 75%. The term is actually “moisture content by weight,” and it can be higher than 100%.  MC by weight is a comparison of the weight of the wood to the weight of the water in the wood, expressed as a percentage. Usually, a percentage compares part of something to all of something. With MC, we compare two different parts. Example:

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Property Restoration – A Blueprint to Failure

September 10, 2024 8:29 am

Lea el artículo en Español In the pursuit of beating out competition and embracing the latest equipment and product innovations to “save labor costs,” only one party benefits—and it’s not the restorer. While these are not the exact words of the late great Marty King, the message is clear.  As a surge of new restoration businesses, estimators, and consultants emerge, a “new” challenge has arisen: survival. This challenge has been at the forefront of every company’s priority list, with most searching for the magical one-size-fits-all solution. While such a solution does not exist or

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