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Restauración de Propiedades – Un Plan Hacia el Fracaso

September 10, 2024 8:29 am

Read this article in English En la búsqueda de superar a la competencia y abrazar las últimas innovaciones en equipos y productos para “ahorrar costos laborales”, solo una parte se beneficia—y no es el restaurador. Aunque estas no son las palabras exactas del gran Marty King, el mensaje es claro. Con el surgimiento de nuevas empresas de restauración, estimadores y consultores, ha surgido un “nuevo” desafío: la supervivencia. Este desafío ha estado al frente de la lista de prioridades de cada empresa, con la mayoría buscando la solución mágica que sirva para todos. Aunque

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Spot On Marketing in 60 Seconds – Important Key Performance Indicators

September 9, 2024 2:10 pm

Key Performance Indicators (KPIs) are essential metrics that help you understand how effectively your business is achieving its goals. But not all KPIs are equally important—it’s crucial to focus on the ones that truly impact growth and profitability. Metrics like Customer Acquisition Cost (CAC), Conversion Rate, and Return on Investment (ROI) are some of the most valuable KPIs to track. CAC helps you gauge the cost of gaining new customers relative to their lifetime value, while Conversion Rate reveals how effectively you turn leads into customers. ROI, on the other hand, directly measures the

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Loan 101 for Cleaning & Restoration Businesses

September 9, 2024 8:23 am

Whether you’re launching a new cleaning or restoration business or expanding your existing operation, securing financing is often essential. Small business loans offer a way to obtain capital without diluting ownership. In this article, we’ll break down different loan types, their suitability for the cleaning and restoration industry, and how to choose the right one for your business. Understanding Loan Basics Before diving into specific loan options, let’s clarify some key terms: Down payment: An upfront portion of the loan amount. Loan terms: The repayment schedule, interest rate, and other conditions. Working capital: Funds

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ABC: Construction Job Openings Plunge By 51,000 in July

September 5, 2024 9:29 pm

WASHINGTON, Sept. 4—The construction industry had 248,000 job openings on the last day of July, according to an Associated Builders and Contractors analysis of data from the U.S. Bureau of Labor Statistics’ Job Openings and Labor Turnover Survey. JOLTS defines a job opening as any unfilled position for which an employer is actively recruiting. Industry job openings decreased by 51,000 last month and are down by 103,000 from the same time last year. “Construction job openings plunged for the second straight month in July,” said ABC Chief Economist Anirban Basu. “Much of this decline is

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Add a Zero: Tech Tools That Are Changing Restoration

September 3, 2024 8:14 am

In our industry, staying ahead often means embracing new technology, even when it feels like a risk. We’ve faced the same challenges many restorers do—balancing the need for innovation with the logistics of running a business. Over the past few years, we’ve successfully adopted several pieces of technology that have significantly impacted how we operate. From centralized estimating to advanced geotracking, these tools have helped us work smarter, not harder.  In this article, we’ll share some of the tools we’ve implemented and offer tips on how to successfully roll out new innovations in your

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FTC Non-Compete Ban Blocked: What’s Next?

August 27, 2024 11:27 am

On August 21, 2024, a federal judge in Texas has blocked the U.S. Federal Trade Commission’s (FTC) rule that would have banned employers from requiring non-compete agreements for their employees. Originally set to take effect nationwide on September 4th, this rule is now on hold. Judge Ada Brown of the U.S. District Court in Dallas ruled that the FTC overstepped its authority by trying to implement such a sweeping ban. She stated that the rule was “arbitrary and capricious,” and as a result, it has been set aside and will not be enforced. Judge

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The Importance of Having Tough Conversations in the Restoration Industry

August 27, 2024 7:48 am

In the restoration business, tough conversations are just part of the job. Whether it’s about performance issues, resolving conflicts on-site, or discussing tricky topics with clients, these talks are crucial for keeping things running smoothly. While it’s tempting to dodge them—especially when things get a little tense—avoiding these conversations can lead to bigger problems that can mess with team morale, project timelines, and even your reputation. Why Do We Need to Have Tough Conversations? Building Trust and Credibility Trust is everything in our line of work. Whether it’s with your team or your clients,

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Spot On Marketing in 60 Seconds – Winning When the Phone Rings

August 26, 2024 11:48 am

Effective phone communication is essential for turning potential leads into loyal customers. When someone calls your business, they are seeking guidance, and how you respond can make all the difference. Using a reliable phone system is crucial, but having a well-crafted call script is even more important. A call script ensures consistency, professionalism, and that your team is equipped to provide the solutions your customers need. A call script outlines the key points to cover during a phone conversation, helping your team stay on track and deliver a positive experience. This not only reinforces

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Prioritizing Human Need in Restoration: How to Bring Empathy, Relationship Building and Communication to the Field

August 22, 2024 8:19 am

In the restoration industry, a brand’s day-to-day focus should be on addressing customers’ urgent home service needs. One thing that has become increasingly important to recognize is that empathy for customers is foundational to quality service as well. There are few circumstances as stressful as being impacted by water, fire or mold, especially in the home. As a resource providing a “fresh start,” a restoration professional’s priority is to make sure customers come out of their disaster-related home service feeling like they are starting a new chapter. Property damage in the home upends people’s

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Customer Centric

August 20, 2024 8:24 am

Delighting your customers to grow your business is the same today as it was a century ago. Sure, we have some extra toys and technology to get the job done, but the fundamentals of the game never change. Sometimes, we have to stop searching for the magic formula and get back to basics – block and tackle – fundamentals. The meaningful advancements in your business come through connection. When I bought my pool screen contacting business several years back, we had a 2.2 rating on Google. The staff looked at customers as a problem,

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