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Embracing Number Two

August 5, 2024 10:55 pm

Throughout my professional career I have been employed by companies of every shape and size. My first was with a mega corporation that was a clear-cut industry leader. Feeling lost, I left and came home to work in the family business with my father, where we fought tooth and nail every day to figuratively “keep the wolves away.” Chasing stupid dreams, I left there to join a poorly funded start-up where every sale meant hope and every ill-fated decision could mean fatality. And now, for what I aspire to be my last go-around, a

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Add a Zero: How to Work with Carriers to Get Paid Faster

August 5, 2024 7:00 am

We’ve all been there—writing a scope, getting it approved by the carrier, completing the work, only to face delayed payments or pressure to settle for a lesser amount. In these situations, you must decide whether to fight for what you’re owed, threaten litigation, or settle for a lesser amount and move on with life. Such instances often lead restorers to feel jaded towards the insurance process. But there’s good news—many groups within our industry are working to address this problem. However, to continue moving towards improvement, we must acknowledge that the problem doesn’t lie

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Meet 2024 Customer Service Elite Award Winner Brandon Christie of Encircle

July 31, 2024 12:03 pm

Remember the last time you called a customer service representative? You were likely braced for a maze of automated prompts, long wait times, and multiple transfers before hopefully reaching a real person who could address your issue. In contrast, encountering a prompt, pleasant, and helpful support person on the other end of the line feels like a breath of fresh air in today’s highly automated, AI-driven world.  For restoration professionals navigating urgent and high-stakes situations daily, exceptional customer service from vendors is not just a luxury–but a necessity. To honor those who excel in

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Spot On Marketing in 60 Seconds – 3 Tips to Get More Reviews

July 30, 2024 5:41 pm

In this week’s Spot On Marketing tip, we explore 3 effective tips for increasing customer reviews. Reviews are a powerful tool for building credibility and driving business growth. One effective strategy is offering future discounts to repeat customers in exchange for reviews. This simple incentive can motivate customers to take action and leave feedback. Another important approach is leveraging personal connections. Customers are more likely to leave a review for an employee who has provided excellent service. By offering recognition or rewards to employees who get mentioned in a review, you can encourage them

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Stay On Purpose in Your Business

July 30, 2024 9:20 am

Business ownership is a personal journey. Each day, you’re making the important decisions that will continue to impact your bottom line. There’s a constant balance of risk and reward, investment and return, time spent versus benefit earned.  In my business, I’m in a unique spot, watching as owners like you build successful businesses and make big contributions to the industry. I look at companies and talk to owners from all over the country. It’s the nature of my business. From my vantage point, I have a bird’s eye view into what’s working and what’s

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Contents Restoration, Leading Leaders, & the UK

July 30, 2024 8:30 am

Welcome to Phil & Michelle’s Happy Hour – a podcast designed to make you smile, and hopefully learn a few things along the way. In this episode, Phil & Michelle chat with Holly Murry, president of FRSTeam, and she shares stories of starting in the restoration industry, expanding and franchising in the states and abroad, the difference of dry cleaning and restoration dry cleaning, lessons through shocking stories, and MORE! Pour yourself a cocktail (or in this case a cup of coffee), sit back, relax, and enjoy the conversation.

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Why Is Keyword Research for Restoration Companies A Crucial First Step?

July 30, 2024 8:22 am

In the ever-evolving landscape of the restoration industry, where the stakes are as high as the water levels after a flood, mastering keyword research isn’t just beneficial—it’s crucial. Keyword data will allow you to uncover the most in-demand services and frequently asked questions. It also helps determine which locations near your office offer the most potential work. The right keywords give you a jumpstart on the competition, which can cut your future SEO or PPC costs.  The wrong keywords can send you down the path of inevitable failure and wasted spending. To get you

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The Challenge of Getting Paid on a CAT Job

July 29, 2024 1:43 pm

When catastrophe strikes, restoration companies are on the front lines, helping communities rebuild and recover. Unfortunately, despite restorers being the first on-site and helping put put the community back together, they are also among the last to get paid. Moreover, restorers face significant legal challenges and payment issues that can impede their operations and financial stability. This article will discuss the various reasons for payment issues restoration companies face in the aftermath of a catastrophic event (CAT). Delayed Payment One of the most pressing issues for restoration companies is the delay in receiving payments

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Utilizing Alliances for Enhanced Mobilization During CAT Season

July 25, 2024 8:36 am

EDITOR’S NOTE: When a catastrophic event such as a hurricane or tornado strikes, it oftentimes requires all hands on deck to get a community back on its feet. For members of Restoration Affiliates, their alliances formed through their organization help empower their CAT response efforts so they can serve more clients and be better equipped for what’s to come. Two restorers and Restoration Affiliates members, Shawn and Spencer, share their tips for navigating CAT season and how establishing strong alliances helps advance their response efforts. 1. How do you strategize the deployment of your

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Introduction to Class of Water Intrusion

July 23, 2024 8:03 am

What is the Class of Water all about? Its purpose is to estimate how much water will evaporate from wet materials to determine how much dehumidification is needed. If there is more evaporation than dehumidification, it could result in secondary damage as that excess humidity moves into drywall, framing, contents, etc.  Think of it like this: Someone’s digging a hole to install a swimming pool. They don’t have a truck to haul the dirt, so they plan to pile it into the driveway and hire a company to come daily to remove the dirt.

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