
Getting to Your Freedom Point
Simon Sinek kicked off the conversation about the “why” behind things back in 2009 with his book “Start With Why” and his uber-famous TED Talk that same year. In many ways, I think this concept, led by him, marked what has become a massive change in business: this idea of bringing our people along with us, leading with more transparency, getting better at communicating the vision and what’s in it for them and helping connect the dots so that people understand the purpose and impact of things that might otherwise be mundane, hard, or,








