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The Company Who Cares the Most Will Win

July 22, 2024 10:40 am

As I write this article, we just finished mental health awareness month. Last week, Katie Harris had me on her Success Elevated podcast to talk about my own journey with my mental health as it relates to owning and operating my cleaning and restoration business. You see, like most of us, my entrance into this trade was neither smooth nor easy, and it took a toll on my mood, my self-worth, and my ability to cope with life. Anyone reading this article knows that the restoration industry can be a tough and trying occupation.

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Marketing Roundtable

July 19, 2024 10:09 am

Editor’s note: CAT season presents various marketing challenges for restorers, including heightened competition, rising ad costs, and resource constraints. To help you tackle these obstacles head-on, we’ve consulted with three industry marketing experts to share their strategies for navigating this unique season. Read their responses for guidance on how to maximize your marketing budget, tips for adopting a proactive stance to marketing to yield better results, and practical advertising tactics proven to drive success. 1. What unique marketing challenges or opportunities does CAT season bring for restorers? And how can these be overcome or

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4 Essentials for CAT Season Response

July 18, 2024 9:40 am

With a slow start to the year, most restorers are reporting lower than normal workloads and poor cash flow. Some are right-sizing operations to ride out the turbulence while others are ramping up to prepare for the kind of storm that creates work for our industry. Being almost two years removed from the last major landfalling hurricane in the United States (Ian 2022), we can only imagine how that pent up enthusiasm will play out when the next one arrives. Around this time each year, we are reminded of climatologists’ predictions of a more

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2024 State of the Industry & Professional Spaghetti Launchers

July 18, 2024 9:00 am

Michelle was able to spend time catching up with Leighton Healey, CEO of Knowhow,  to talk though the 2024 State of the Industry and share thoughts on: A recap of 2022 & 2023 State of the Industry Trends Excitement for report expansion in 2024 Bilingual aspects within AI Knowhow’s methodology in the report side of the State of the Industry The purpose behind the new workshop for vendors …and MORE! The State of the Industry survey is open until August 16! Join the conversation and take the survey: https://www.candrmagazine.com/stateoftheindustry/

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Why On Earth Would I Hire A Consulting Firm?

July 16, 2024 8:35 am

What’s the value of a consultant? My fiancé asked me that this week. If you want to know the answer, grab a cup of coffee, and let’s get philosophical this morning. As the business manager at a consulting firm, I wear many hats. Oftentimes people ask me what I do for work, and when I try to explain it, it sounds a lot like the way people sound when they try to talk with a mouth full of water. I work hard to be an effective communicator, so if I have your permission to

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Spot On Marketing in 60 Seconds – The Purpose of SEO

July 15, 2024 5:50 pm

In this week’s Spot On Marketing tip, we explore the transformative power of SEO (Search Engine Optimization). SEO is essential for improving your website’s visibility on search engines, attracting more organic traffic, and creating more job opportunities. Higher search engine rankings lead to increased clicks and visits from users actively searching for relevant information, products, or services. Effective SEO practices not only drive traffic but also enhance the overall user experience by ensuring your website is easy to navigate, loads quickly, and provides valuable content. A better user experience can lead to higher engagement,

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Insurcomm Expands Disaster Restoration Capabilities Through Partnership with Soil-Away Restoration

July 12, 2024 12:00 pm

Portsmouth, NH – July 11, 2024 – Insurcomm, a leading provider of disaster restoration and construction services, is proud to announce the acquisition of Soil-Away Restoration Services, a premier disaster restoration company based in Hooksett, NH. This strategic acquisition marks a significant expansion in Insurcomm’s ability to serve residential, commercial, and industrial clients with enhanced restoration capabilities across New England. Soil-Away Restoration Services, known for its expertise in water, fire, and mold damage restoration, has been a trusted name in the industry for over three decades. Their commitment to quality and customer satisfaction aligns

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Coping with the High Stress of Restoration

July 9, 2024 8:16 am

Very few professions have the stress levels that come with being a restorer. In addition to the immediate stressors restorers experience with working long hours, doing hard labor (in sometimes dangerous conditions), and the family stresses caused by on-call schedules; there is also the long term emotional toll created from dealing with so much tragedy. Restorers have an extreme job, so the restorer needs to take preventative measures to make sure they do not burn out. For owners and managers, it is important to recognize that the stress and the toll of the industry

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Add a Zero: Proactive Risk Management in Preparing for Catastrophic Events

July 3, 2024 9:14 am

For most of my career, I’ve focused on risk management from an ownership perspective and have seen first-hand the impact that proper preparedness before a disaster can have. As the Chief Risk Officer at ATI Restoration, my role is to identify and mitigate risks, not only for our company but also for our clients. By preparing our clients ahead of time, we ensure a safer and more efficient restoration and recovery process, strengthening our relationships and reinforcing our commitment to their success.  Here are three essential strategies to help prepare your clients for the

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Spot On Marketing in 60 Seconds – Value of Custom Websites

July 1, 2024 4:56 pm

In this week’s Spot On Marketing tip, we emphasize a custom website’s impact on your brand’s success. A tailored, user-friendly website design enhances customer engagement, keeping visitors on your site longer and converting them into loyal clients. Custom websites also allow for targeted marketing, ensuring your content highlights services relevant to your local audience, thereby driving more relevant traffic. Additionally, a customized website can significantly boost your SEO efforts by optimizing it for search engines, effectively using keywords, and improving usability.   Watch our latest video to learn more about creating a custom website

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