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From Wall Street to Restoration: Building a Mammoth Culture

April 19, 2022 7:17 am

When a career on Wall Street left him feeling unsatisfied, Mike Bevilacqua decided to explore other directions for his career and was surprised by the restoration industry. Fast forward 15+ years, Mike now runs a large restoration company on the East Coast – Mammoth Restoration, with eight locations across three states. Over the years, he learned what does and does not work for effective growth, how to create a healthy culture, and what it takes to drive explosive growth. At the root of it all: focus on people, not numbers. In this episode, Mike

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The Power of Regret

April 18, 2022 8:58 pm

How many times have you heard someone flippantly say “no regrets” or see life hack lists on how to live without regrets? The current culture narrative implies that there is some proactive way to live a life that will ensure we no longer experience them. At the end of the day, not only is this not realistic, but living without any form of regret (or at least ignoring it) can actually have a profoundly negative impact on our lives.  In Dan Pink’s newest book, The Power Of Regret, he unpacks the real super power

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Cyber Liability: Not Required, But Necessary

April 15, 2022 8:00 am

Business owners seem to be waking up and see­ing the need for better cybersecurity. Cyber liability is still relatively new compared to the rest of the insurance marketplace. I estimate that less than 10% of the restoration industry purchases cyber liability coverage. This is far too low, as restoration contractors are highly vulnerable. You have tech­nicians and project managers out in the field using their cell phones or laptops to send or store personal­ly identifiable information. Likely, you may not have as many controls in place either. In 2021, global cybercrime damage cost more

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Solutions-Based Selling

April 14, 2022 8:00 am

I got my start in sales by selling high-end knives to housewives I got through referrals. Cutco Cutlery. Have you heard of it? I had a sample kit of knives, a presentation binder with pictures and pricing, and the enthusiasm of a 19-year-old looking to make a buck. Selling knives was what turned me on to business and sales, but I wouldn’t go back to selling that way. Essentially, what my peers and I were doing was features and benefits selling or “promotional selling.” Find a prospect, show them your wares, educate them on

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When It’s Time to Quit

April 13, 2022 8:00 am

This month’s cover story, and some recent experiences in my own life, got my mind whirring about the labor shortage, the major changes we have seen in today’s workforce, and workday preferences compared to pre-pandemic times. Specifically, I’ve been observing what it is like for people to leave a current job for a new one. When I left my executive producer position at a local TV station in 2015, my boss at the time took my letter of resignation, threw it across his desk, and never spoke to me again. He also insisted that

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Build a Compelling Brand

April 13, 2022 8:00 am

How to Create a Meaningful Message About Everyone Else’s Noise Super Bowl ads are just that—the Super Bowl of marketing, and as a marketing professional, I look forward to watching them. But this year, I was dissatisfied by what I saw. They seemed like loud noises trying to crowd each other out, yet none really gave me an authentic reason to spend my hard-earned money on what they were pitching. I’ve seen the bad. In 2015 Nationwide thought advertising a young boy dying in a bathtub would make me want their insurance. It didn’t.

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Dear David: Why Does Doing the “Right Thing” Get Me in Trouble?

April 11, 2022 7:46 pm

Dear David, Why does doing the “right thing” get me in trouble? Having been a contractor for over a decade, I know a thing or two about insurance coverage. Recently, my customer’s adjuster didn’t seem to understand how insurance coverage worked. I took the time to write them a professional email explaining how the coverage applied to the loss. Months later, I received a letter from the state Department of Insurance. Why can’t I have an opinion about insurance coverage? Dear “Right Thing,” Opinions are not the problem; it is what you do with

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Combatting the Great Resignation

April 11, 2022 9:31 am

Insights and Solutions From the Largest Survey Ever Conducted On the Restoration Workforce Two years into a global pandemic, it feels cliche to call our times unprecedented. Yet with so many pundits predicting COVID-19 would bring the United States economy to a crash­ing halt, very few guessed it could be at the hands of workers who were fed up with their work conditions. The U.S. Bureau of Labor Statistics has confirmed this new era of workforce challenges, dubbed The Great Resignation, cannot be ignored. In November 2021, 4.5 million people quit their jobs in

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RIA Insider: Essential Lessons In Mold Remediation

April 8, 2022 8:00 am

Help your clients resolve their mold issues once and for all. To restore a space that has been affected by water loss and mold, either as an inspector or a remediation contractor, you need to un­dertake many detailed steps and essential processes. However, taking those steps may require thinking outside the box to help you reach the best solution. For more than 30 years, Michael Pinto, CSP, SMS, CMP, CFO, FLS, CEO of Wonder Makers Environ­mental in Kalamazoo, Mich., has been working to help people resolve indoor environmental issues. In that time, he has

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C&R Roundtable: Restoration Sales | with Video!

April 7, 2022 8:00 am

Welcome to this C&R Roundtable discus­sion on sales best practices! This conver­sation brings together several industry professionals from all levels to discuss the art of sales in the restoration and cleaning industry. They are here to share their biggest sales lessons, how they harness technology, the balance between nurturing relationships and prospecting, and more. Below, read responses from business development pros from around the industry. Above, watch a recent podcast with a sales consultant covering a lot of the same topics! C&R ROUNDTABLE SONIA SHEETZ | BUSINESS DEVELOPMENT | FLEET RESPONSE Sonia has spent

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