
Sales, Marketing, & Branding: What’s the Difference?
So, what is the difference between sales, marketing, and branding, anyway? People often lump those first two words together, when they are in fact quite different roles – and require different talents! In this episode of Restoration Today, Jeff Jones, the Director of Sales and Marketing for Violand Management Associates, brings his knowledge of the industry – after having spoken with hundreds of restoration companies – on what solid sales and marketing people or teams look like, the differences in sales people (aka hunters vs. farmers), and also discusses the role branding plays in









